Assistant Manager / Executive, Brand, Marketing & Communications

Key Responsibilities • Event Strategy & Planning: Define event goals, target audiences, and key performance indicators (KPIs) in alignment with broader marketing objectives. • Logistics & Vendor Management: Source and manage venues, caterers, audiovisual suppliers, and other external partners. • Promotional Campaigns: Execute multi-channel marketing campaigns—including email marketing, social media, paid ads, and PR—to drive attendance. • Content & Collateral Creation: Collaborate with design and product teams to produce engaging event signage, landing pages, invitations, and swag. • On-Site Execution: Oversee event operations, manage guest check-ins and VIPs, and troubleshoot issues live. • Post-Event Analytics: Track registration numbers, attendee feedback, and generated pipeline/leads to evaluate return on investment