Product Manager, Vascular, SEA

Product Management & Marketing Activities: • Develop and iterate marketing plans for assigned portfolio(s) which include new product launches, product lifecycle management, go-to-market strategies, tactics, demand forecast, and pricing strategy per Corporate’s guidance • Create and drive market shaping and market development initiatives to maximize therapy reach • Collaborate with Health Economics and Outcomes Research team, Medical Affairs and Strategic Marketing to optimize portfolio and address unmet market needs • Ensure smooth execution of marketing plans through close collaboration with key internal stakeholders, key customers and distributors • Organise and co-ordinate all aspects of product promotional campaigns and / or participation in 3rd party conferences • Measure effectiveness of marketing plan and campaigns, and pivot accordingly • Design and execute digital campaigns Market Knowledge: • Possesses thorough understanding of local healthcare policies, and industry and market macrotrends which would impact market access and marketing strategy • Acquire / demonstrate excellent knowledge and understanding of competitive landscape, patient journey, buying process required to inform marketing strategy and thereby achieve sustainable profitability • Conduct or acquire market research for relevant data and information required to validate marketing initiatives Budgeting & Forecasting: • Participate in budgeting and forecasting process • Establish and maintain effective and valid product portfolio forecasting • Manage and optimize resource allocation i.e., assigned expense budget for marketing activities for assigned Divisional product portfolios Product Knowledge and Training: • Develop and maintain superior product knowledge and provide regular product training to sales team and customers • Maintain high level of sales competency through regular product training and develop and enhance sales team’s clinical selling skills to communicate product value propositions effectively Relationship Management: • Manage relationships with Divisional marketing, sales organization, marketing agencies to implement the marketing & branding activities • Establish professional relationships with key opinion leaders and customers to ensure high level of customer centricity in marketing plans Our Requirements • Bachelor’s Degree in Marketing or industry-related discipline (MBA is an advantage) • Minimum 3 years’ experience in marketing in medical device industry, in demonstrating strategic thinking and successful implementation of marketing strategies • Prior sales experience in Peripheral Vascular/Arterial Portfolio is required • Possesses strong drive to succeed, reflected by proven track record • Experience working with distributors would be an advantage • Possesses strong business acumen and excellent presentation skills (both oral and written) • Able to undertake at least 40% travel