Ecommerce Digital Marketing Specialist [CCP for Digital Advertising and Marketing Professionals].

Company Overview Khome Lifestyle is a retailer focused on household appliances, managing e-commerce presence on Shopee, Lazada, and its own online storefront to deliver quality products and seamless shopping experiences. Job Summary Khome Lifestyle seeks a Digital Marketing Specialist to lead performance marketing, optimize product listings, and enhance storefront experience for household appliances across e-commerce marketplaces. Responsibilities • Plan, execute, and optimize paid advertising campaigns on Shopee Ads and Lazada Sponsored Solutions to increase traffic, conversions, and ROAS • Manage budget allocation and bidding strategies across marketplace advertising platforms to maximize campaign effectiveness • Create and refine product listing content, including titles, descriptions, images, and specifications, to improve search ranking and conversion rates • Coordinate storefront presentation by managing banner design, category layout, and promotional campaign setup to enhance customer engagement • Monitor and analyze key e-commerce metrics such as CTR, conversion rate, ad spend efficiency, and sales attribution to inform marketing decisions • Conduct A/B testing on ad creatives, listing images, pricing, and promotion strategies to optimize performance • Collaborate with suppliers and warehouse teams to ensure stock availability aligns with promotional activities • Stay updated on Shopee and Lazada platform algorithm changes and marketplace best practices to maintain competitive advantage Required competencies and certifications • Bachelor's degree or equivalent professional experience Preferred competencies and qualifications • Strong analytical and data-driven skills to interpret performance metrics and implement improvements • Proficiency with digital tools and platforms, with a demonstrated ability to quickly learn new systems • Experience in operationally intensive, process-driven, or client-facing roles such as business operations, professional services, or technical/product work • Strong project management and organizational skills to manage multiple campaigns and listings concurrently • Growth mindset with willingness to engage in structured training to develop e-commerce marketing skills • No prior experience in digital advertising or e-commerce marketing required; full training provided through CCP's structured OJT programme