Assistant Marketing Manager - Zeekr

Job Description: As the Assistant Manager, you will be responsible for: • Brand Strategy and Stakeholder Management • Contribute to overall marketing brand strategy in line with business objectives and value proposition. • Act as brand custodian, ensuring messaging and creatives are consistent with brand identity. • Establish strong working relationships with internal teams and external stakeholders (creative, public relations, media buying, agencies). • Advertising and Promotions • Collaborate with creative and media agencies to produce impactful digital and print campaigns that drive sales objectives for product launches, events, roadshows, and online promotions. • Ensure campaigns are delivered on time, on brief, and within budget. • Brainstorm, develop, and execute retail campaigns, managing budgets and optimising mid-campaign activities for maximum performance. • Digital and Social Media • Support social media content posting, community engagement, and campaign execution. • Manage and optimise the full digital suite including online campaigns, promotions, and paid media. • Implement SEO/SEM strategies to improve website performance, visibility, and lead generation. • Analyse campaign data, provide actionable insights, and adopt a test-and-learn approach to maximise performance. • Stay updated on new media platforms, ad formats, and innovative concepts to position the brand as a market trendsetter. • Events and Roadshows • Support planning and execution of events and roadshows, including the sourcing for venue, event collaterals, set up, engagement and briefing of all parties involved to drive the event to succession. • Contractor and agency management including getting quotations, briefing relevant vendors on campaign/event objectives/requirements on the execution of the campaign/event. • CRM and Data Management • Lead and manage customer database systems, ensuring accuracy and timely updates. • Support customer engagement programs and marketing automation journeys. • Reporting on leads, campaign tracking, and customer insights. • Collateral • Assist in producing and designing marketing collaterals such as brochures, spec sheets, pricelists, festive materials, etc. • Ensure all materials adhere to brand CI and are delivered on time with zero errors. • Any other duties that may be assigned from time to time. Job Requirement: • Diploma/Degree in Marketing/Business Studies • 3-5 years of working experience in related fields • An enthusiastic advocate for all things digital and a demonstrated ability to deliver results/change drive by insights from data • Result driven with a good understanding of Demand Generation: search - covering both SEO & SEM approaches to leveraging Social for branding, sales driven campaigns or customer service • Strong communication & presentation skills • Excellent project management, facilitation skills and event management skills • Good organizational, time management and coordination skills with the ability to multitask • Independent, resourceful, and able to work as a team in a fast-paced and dynamic environment • Work well under pressure and tight deadlines • Strong written and verbal communication skills • Effective self-starter who excels in a lean and fast-paced organization • Proficiency in software such as Adobe Photoshop, InDesign, Illustrator, and Microsoft Office is preferred. Working Hours: Mondays to Fridays: 0900hrs to 1825hrs Working Location: 315 Alexandra Road Singapore 159944