Marketing Executive (Beauty & Wellness Industry)

Job Title: Digital Marketing Executive / Manager Work Location: Singapore Job Type: Full-Time / Part Time About Us We are a dynamic, growth-focused business in Singapore dedicated to delivering exceptional service and memorable experiences to our customers. We are looking for an energetic and strategic marketer to drive foot traffic to our premises, spearhead engaging promotional campaigns, and oversee all aspects of our brand’s digital presence. Key Responsibilities * Foot Traffic & Lead Generation: Plan and execute local digital marketing campaigns aimed at driving new walk-in customers and foot traffic to our physical premises through targeted promotions, seasonal deals, and referral incentives. * Campaign Management: Conceive, launch, and optimize paid digital ads across platforms such as Meta (Facebook & Instagram), Google Search, and local business directories. * Social Media & Content Creation: Oversee end-to-end management of all social media channels. Plan content calendars, create eye-catching visuals/short-form videos, and write compelling promotional copy. * Promotion & Event Strategy: Brainstorm and execute attractive promotional packages, limited-time deals, and customer loyalty initiatives to drive conversions and retention. * Performance Analytics: Track, analyze, and report on key performance indicators (e.g., ad return, engagement rates, lead acquisition costs, and foot-traffic ROI) to continuously refine strategies. * Brand & Reputation Management: Manage local business profiles (e.g., Google Business Profile), monitor online customer reviews, and ensure quick, professional responses to inquiries. Requirements & Qualifications * Proven experience in digital marketing, social media management, or performance marketing, ideally within retail, wellness, or consumer services. * Demonstrated track record of creating promotional campaigns that drive measurable foot traffic or local conversions. * Hands-on proficiency with Meta Ads Manager, Google Ads, Canva, and short-form video editing tools (e.g., CapCut). * Strong understanding of the local Singapore retail/consumer landscape and trending promotional strategies. * Excellent creative copywriting skills and sharp visual aesthetic. * Analytical mindset with the ability to turn data into actionable marketing tactics. Benefits * Competitive base salary + performance bonuses tied to growth targets. * Creative freedom to design and own campaigns end-to-end. * Opportunities for professional growth and skill development. How to Apply Interested candidates, please submit your resume along with a portfolio or examples of past promotional campaigns you have executed. Pls watsapp 89595369 or send your resume to jrkatong0101@gmail.com