Brand Marketing Executive

We are looking for a Marketing Executive (Content & Digital) of the content role involves building and managing monthly and quarterly content and campaign calendars, planning campaigns around product launches, promotions, seasonal moments, and business priorities. You will co-develop campaign themes, content angles, and communication approaches for different audiences, and take end-to-end ownership of campaign execution including briefing, coordinating, timeline management, and delivery. With the opportunity to look at new products entering the market and also attending pet events :) This is not a role just about scheduling content and following trends. You should be interested in understanding how content can capture attention and translate ideas into marketing initiative or campaigns. Key responsibilities • Build and manage the monthly and quarterly content and campaign calendar • Plan campaigns around product launches, promotions, seasonal moments, and business priorities • Develop campaign themes, content angles, and communication approaches for different audiences • Take end-to-end ownership of campaign execution — briefing, coordinating, timeline management, and delivery • Monitor performance across Reels, short-form video, social posts, EDMs, and paid campaigns • Track reach, engagement, watch time, clicks, and conversions • Identify underperforming content, diagnose why, and recommend specific fixes • Develop hooks, creative concepts, and content direction for Reels, videos, and social posts • Write clear creative briefs for content creators and designers • Review content before publishing to ensure it meets campaign objectives and brand direction What we're looking for • Diploma or Degree in Marketing, Digital Marketing, Mass Communication, Business or a related field would be beneficial • Preferably 2–3 years of relevant marketing experience , particularly in digital marketing, social media or content marketing. • Strong understanding of Instagram Reels, TikTok, short-form video and current social media trends . • Experience planning and managing marketing and content calendars. • Able to provide creative direction to content creators , rather than only coordinating schedules. • Comfortable analysing marketing performance and turning data into actionable recommendations . • Able to identify why content or campaigns may not be performing and propose practical solutions. • Strong project management, planning and coordination skills. • Good written and verbal communication skills. • Able to manage multiple campaigns, stakeholders and deadlines simultaneously.