Project Executive (Campaigns & Visitor Engagement)

Chinatown Heritage Centre is embarking on a series of new visitor experience, marketing and partnership initiatives over the next 6 to 12months, aimed at increasing awareness, footfall and visitor engagement. We are looking for a hands-on and creative Project Executive to support the planning and execution of these initiatives across marketing, content creation, public-facing activations, partner campaigns and day-to-day project coordination. This is a 6 to 12-month contract role, with potential for extension or conversion to a full-time position depending on business needs and performance. Key Responsibilities 1. Project and Activation Support • Support the planning, coordination and execution of campaigns, events, visitor activations and engagement programmes. • Assist with logistics, vendor coordination, setup, on-site / off-site operations, stakeholder follow-up and project timelines. 2. Marketing and Content Support • Support marketing initiatives across website, social media, OTA platforms, partner channels and on-ground promotional touchpoints. • Manage and maintain all social media accounts (i.e. Instagram, Xiaohongshu, Tik-Tok, Wechat), including content planning, posting, community engagement and monitoring of campaign performance. • Assist with content creation, including creative design work, social media posts, photography, short-form & long-form videos and marketing campaign materials. • Be comfortable appearing in or supporting marketing content, including simple videos, reels, visitor-facing explainers or public-facing campaign moments. 3. Visitor and Partner Engagement • Support public-facing engagement activities, including explaining activities to visitors, encouraging participation and collecting feedback where required. • Assist in coordinating partner promotions, redemption mechanics, campaign materials and simple partner follow-ups. 4. Reporting and Administrative Support • Collect and consolidate visitor, programme, campaign and redemption data for reporting and future planning. • Maintain project trackers, campaign records, vendor quotations and other administrative documents. • Provide general support for day-to-day projects and ad hoc initiatives. Job Requirements • Diploma or Degree in Marketing, Communications, Tourism, Hospitality, Events, Business, Design or a related field. • Minimum 2 years of relevant experience in marketing, events, tourism, hospitality, social media, content creation or project coordination is required. • Fluent in Mandarin and English, with the ability to communicate confidently with Mandarin-speaking visitors, partners and stakeholders. Mandarin proficiency is required due to the nature of the business and CHC’s engagement with Mandarin-speaking markets and audiences. • Experience in handling social media accounts (Instagram, Xiaohongshu, Tik-Tok, Wechat) and creating marketing content, including creative designs, photos, videos and social media materials. • Familiarity with Canva, CapCut, Adobe tools or similar design / video editing platforms • Comfortable with public-facing work, including speaking to visitors, supporting activations and appearing in marketing videos where required. • Strong organisational skills, with the ability to coordinate tasks and follow through on timelines. • Good written and verbal communication skills. • Creative, proactive, hands-on and willing to support both marketing and operations. • Able to work occasional weekends, evenings or public holidays when required for events, campaigns or activations. Preferred Attributes • Proactive, confident and personable, with a natural ability to engage visitors and partners. • Has an eye for design, storytelling and visitor experience. • Comfortable working in a fast-moving environment where plans may evolve. • Interested in Singapore heritage, culture, tourism and visitor engagement. • Able to balance creativity with practical execution.