Digital Marketing Executive [CCP for Digital Advertising and Marketing Professionals]

Role Overview The Digital Marketing Executive will support Art Again’s marketing activities across its existing digital channels, with a focus on content creation, social media management, audience engagement, campaign execution and performance tracking. The role is suited for someone who is creative, curious about the art and lifestyle space, and comfortable working across different types of digital content. The candidate will work closely with the Mentor to build practical experience in planning, creating and reviewing marketing activities that support Art Again’s growth as a secondary art marketplace and art community. Key Responsibilities • Plan and manage content for Art Again’s existing Instagram and Facebook platforms. • Develop monthly and weekly social media content calendars based on current business priorities, artwork listings, events and campaigns. • Create engaging content featuring artworks, artists, collectors, new arrivals, events and educational topics. • Write social media captions, campaign copy, website content and other marketing materials. • Create simple visual content using tools such as Canva. • Edit short-form videos and Reels using tools such as CapCut. • Support the planning and execution of digital marketing campaigns. • Assist with event-related marketing, including pre-event promotion, event coverage and post-event content. • Monitor comments, messages and audience interactions across social media platforms. • Conduct research on audience interests, content trends and relevant art-related topics. • Use AI tools to support research, brainstorming, content ideation and initial drafting. • Review social media performance and identify content formats or topics generating stronger engagement. • Assist with basic website content optimisation and search visibility activities. • Use tools such as Google Analytics, Google Search Console and Google Trends to understand website traffic and audience interests. • Prepare simple monthly marketing performance reports using Google Sheets. • Recommend improvements to future content and campaigns based on actual marketing results. • Support email and CRM-related marketing activities where required. • Maintain consistency in Art Again’s brand voice, visual presentation and communication across different channels. • Carry out other marketing activities that support Art Again’s customer acquisition, marketplace visibility and community engagement.