TikTok Shop Live Account Executive

Lucid is a fast-growing TikTok Shop Partner Agency, working with top brands to drive e-commerce sales through live commerce and short-form content. We are looking for a dynamic Account Executive to manage brand partnerships, oversee live commerce operations, and support our TikTok live streamers to maximize performance. This role requires a mix of account management, campaign planning, and operational execution to ensure successful TikTok Shop activations. Key Responsibilities: 1. Account & Client Management • Act as the primary point of contact for brand clients, ensuring seamless communication and execution of TikTok Shop campaigns. • Develop and maintain strong relationships with clients, understanding their business goals and aligning them with Lucid’s strategies. • Provide regular reporting and performance analysis to clients, offering data-driven insights and recommendations. • Work closely with TikTok’s internal team to stay updated on platform trends, new features, and best practices. 2. Live Commerce Strategy & Planning • Develop and implement live commerce strategies to maximize sales performance on TikTok Shop. • Work with brands to identify hero products, promotions, and key messaging for live streams. • Analyze competitor live selling strategies and optimize Lucid’s approach accordingly. 3. TikTok Live Stream Management • Assist and support streamers during live selling sessions, including troubleshooting technical issues and ensuring smooth execution. • Provide real-time feedback and coaching to improve live performance, engagement, and conversion rates. • Coordinate with brands to ensure timely product availability, pricing accuracy, and promotional details for each live session. • Monitor and report on live stream metrics, making adjustments to improve results. 4. Live Selling Schedule & Talent Coordination • Plan, manage, and optimize the TikTok Live selling calendar to ensure a consistent streaming schedule. • Coordinate with streamers, brands, and internal teams to align on content themes, product highlights, and promotional events. • Recruit, train, and onboard new live streamers to expand Lucid’s talent pool. • Ensure streamers have the necessary resources, scripts, and training to succeed. 5. Performance Tracking & Optimization • Monitor live selling KPIs, including conversion rates, viewer retention, and sales performance. • Use data analytics tools to measure success and adjust strategies accordingly. • Continuously experiment with new content formats, engagement tactics, and sales techniques to improve results. Key Requirements: Keen in account management, influencer marketing, e-commerce, or live commerce. • Strong understanding of TikTok Shop and live-selling strategies. • Experience managing clients, handling campaigns, and delivering performance reports. • Ability to multitask, manage multiple projects, and work in a fast-paced environment. • Strong communication skills to liaise with brands, streamers, and internal teams. • Passion for social commerce, e-commerce, and digital marketing. • Knowledge of TikTok analytics and e-commerce trends is a plus. Why Join Us? • Work with top brands and grow your expertise in TikTok live commerce. • Be part of a fast-growing TikTok Shop Partner Agency. • Competitive salary and growth opportunities. • Fun and dynamic work environment with a passionate team.