Social Media Marketing Executive

We are looking for a creative,proactive and hands-on Social Media Marketing Executive with strong Chinese and English communication skills to join our Marketing Department. The successful candidate will be responsible for the school's social media content, short-form video production, graphic design and marketing activities, while also supporting school events, branding initiatives and other marketing projects. Key Responsibilities • Manage and create content for the school's TikTok, Xiaohongshu (RED), Instagram, Facebook and other social media platforms; • Plan, script, shoot, edit and publish short-form video content; • Produce content featuring campus life, programmes, students, school activities, graduation ceremonies and other school-related activities; • Develop and produce social media content in both Chinese and English; • Design marketing materials including posters, social media graphics, flyers, event posters and other promotional materials; • Assist the Marketing Department in planning and executing online and offline marketing campaigns; • Support school events, including pre-event preparation, on-site coordination, photography, videography and post-event content production; • Assist with social media account management, content publishing, basic performance tracking and content optimisation; • Work closely with the CEO and Marketing Manager on assigned marketing, branding and promotional projects; • Perform other marketing and promotional duties assigned by management. Requirements • Fluent in both Chinese and English , with strong written and verbal communication skills; • Diploma or Degree in Marketing, Communications, Media, Advertising, Design, Digital Marketing or a related field is preferred; • Experience in Social Media, Digital Marketing, Content Creation or education marketing will be an advantage; • Experience in short-form video shooting and editing; • Familiarity with CapCut, Adobe Premiere Pro, Photoshop, Illustrator and Canva is preferred; • Good understanding of TikTok, Xiaohongshu, Instagram, Facebook and other social media platforms; • Strong sense of visual aesthetics and creativity; • Good communication, organizational and execution skills; • Proactive, responsible and able to work independently as well as part of a team; • Able to manage multiple tasks and adapt to changing priorities. • Experience working in a school, education institution, training centre or international education organisation; • Experience managing social media accounts; • Experience in short-form video or content creation; • A portfolio of video, photography, graphic design or social media work; • Experience in event photography, videography or event coordination; • Good understanding of current social media and short-form video trends, particularly TikTok and Xiaohongshu.