Product and Brand Manager

RoleOverview The Product and Brand Manager will be responsible for developing, executing, and managing brand strategies and product portfolios. This role requires a strong understanding of healthcare regulations, market dynamics, and consumer behavior, with a focus on driving growth, brand equity, and market share. Key Responsibilities • Brand Strategy Development : Create and implement brand positioning, messaging and identity aligned with corporate objectives. • Product Lifecycle Management : Oversee product launches, portfolio optimization and end-to-end lifecycle strategies. • Market Research : Conduct competitive analysis, consumer insights and trend monitoring to inform decision-making. • Marketing Campaigns : Design and execute integrated campaigns across digital and print channels. • Regulatory Compliance : Ensure all branding and product communication adheres to healthcare regulations and ethical standards. • Performance Tracking : Monitor KPIs, ROI, and market performance to optimize strategies. Qualifications • Bachelor’s or Master’s degree in Marketing , Business Administration , Pharmacy , or related field. • Minimum 5–7 years of experience in pharma or consumer healthcare brand management. • Proven track record in product launches and brand building . • Strong knowledge of healthcare regulations and compliance requirements. • Excellent communication, leadership, and project management skills. Desired Attributes • Strategic thinker with a passion for innovation . • Ability to balance scientific rigor with consumer-centric marketing . • Strong analytical skills and data-driven mindset. • Collaborative and adaptable in a fast-paced environment.