Marketing Executive

Key Responsibilities • Develop, execute and optimise digital marketing campaigns to increase brand awareness, leads and sales. • Create engaging content for social media, website, email marketing and promotional materials. • Manage company social media platforms, content calendar, posting schedule and community engagement. • Coordinate photoshoots, videos and marketing materials with internal and external partners. • Support SEO, SEM and paid advertising campaigns to improve traffic, conversions and ROI. • Build and maintain a consistent brand image across all marketing channels. • Track campaign performance, analyse data and prepare regular marketing reports with actionable insights. • Manage CRM, sales tracker and customer database accurately. • Identify and manage partnerships with influencers, affiliates, media and strategic business partners. • Coordinate marketing events, product launches, promotions and customer engagement activities. • Conduct market research, competitor analysis and identify new business opportunities. • Support sales initiatives and collaborate closely with cross-functional teams to achieve business goals. Requirements • Diploma or Degree in Marketing, Business or related discipline. • 5 –10 years of marketing experience • Strong written and verbal communication skills. • Creative, proactive and detail-oriented with good organisational skills. • Familiar with social media platforms including Facebook, Instagram, TikTok, LinkedIn and Xiaohongshu (preferred). • Basic knowledge of Canva, CapCut, Adobe Creative Suite or similar design/editing tools. • Basic understanding of SEO, SEM, Google Analytics and Meta Ads is an advantage. • Able to work independently while collaborating effectively in a fast-paced environment. • Passionate about digital marketing, branding, content creation and continuous learning. • Proficiency in English; Mandarin is an advantage for liaising with Mandarin-speaking customers and managing Chinese-language content where required. Preferred Attributes • Positive attitude with a hands-on mindset. • Strong problem-solving and time management skills. • Comfortable managing multiple projects and meeting deadlines. • Self-motivated, adaptable and eager to grow with a fast-growing company. • Results-driven with a focus on continuous improvement and delivering measurable outcomes.