Marketing Communications Manager

TAPA APAC is seeking an experienced, hands-on Marketing Communications Manager to lead the Association’s marketing, communications and stakeholder engagement activities across the Asia Pacific region. This is a strategic and execution-focused role requiring strong capabilities in B2B marketing, corporate communications, content development, digital and performance marketing, executive presentations, event and webinar marketing, stakeholder engagement and team leadership . The successful candidate will strengthen TAPA APAC’s brand visibility and promote its membership, industry standards, training, certification, conferences and other initiatives. The role requires an individual who can work independently, manage multiple priorities and engage confidently with C-suite executives, Board and Chairperson representatives, industry leaders, government and law enforcement agencies, business associations, media partners and service providers . Key Responsibilities Marketing Strategy & Campaign Management • Develop and execute integrated marketing and communications strategies aligned with TAPA APAC’s priorities. • Strengthen brand positioning and visibility across Asia Pacific’s supply chain, logistics and security communities. • Plan and manage B2B campaigns for membership, standards, training, certification, conferences, exhibitions, webinars and industry programmes. • Define target audiences, communication channels, campaign schedules, KPIs and performance measures. • Ensure consistent brand messaging and visual standards across all communication channels. Content, Corporate Communications & PR • Write, edit and manage press releases, articles, newsletters, EDMs, speeches, website content, event materials and corporate communications . • Translate technical or complex information into clear, compelling content for B2B and industry audiences. • Identify industry developments, news and member stories for TAPA APAC communication platforms. • Coordinate media engagement and work with external PR/media partners and industry publications. • Lead editorial planning and production of TAPA APAC’s LOOKOUT Magazine , including editorial direction, themes and publication schedules. • Research and develop articles, interviews, member profiles, feature stories and thought-leadership content. Executive Presentations & Communications • Develop professional, persuasive and visually impactful presentations for the Board, Chairperson, C-suite management and senior representatives . • Transform strategic, operational and technical information into clear narratives for senior-level and international audiences. • Prepare speaking notes, scripts and key messages for global conferences, industry forums and stakeholder engagements. • Work with senior management and subject-matter experts to ensure accuracy, effective messaging and brand alignment. Digital & Performance Marketing • Plan and execute organic and paid campaigns across LinkedIn, Meta and other relevant digital platforms . • Manage Google Ads, SEO and website traffic-generation initiatives . • Use Google Analytics and other reporting tools to monitor campaign performance, audience behaviour, conversions and ROI. • Analyse performance data to optimise advertising expenditure, content and lead-generation activities. • Track marketing KPIs and recommend improvements based on data and insights. • Keep current with digital advertising, social media, SEO and emerging marketing technologies. Creative, Visual & Video Content • Provide creative direction for advertisements, digital banners, social media graphics, event materials, publications, presentations and marketing collateral. • Apply strong copywriting skills and understanding of visual hierarchy, advertising layouts and audience engagement. • Develop video concepts, storyboards and scripts for corporate, promotional, commercial and instructional content. • Use appropriate AI-enabled tools to support content creation, visual design, presentations, video production and marketing productivity. • Review materials for accuracy, quality, brand consistency and audience suitability. Conferences, Exhibitions & Webinars • Lead marketing and communications for TAPA APAC conferences, exhibitions, awards, training programmes, webinars and regional events. • Plan, organise and host webinars with members, industry partners and subject-matter experts. • Develop webinar themes, programmes, speaker briefs, scripts, presentations and promotional campaigns. • Coordinate speakers, moderators, rehearsals, registrations, technical arrangements and post-event follow-up. • Host or moderate webinars where required. • Develop event campaigns to drive awareness, registrations, attendance and stakeholder participation. • Oversee exhibition displays, booth concepts, signage, audiovisual content, printed materials and onsite branding. • Coordinate with internal teams, venues, sponsors, exhibitors, speakers and external suppliers. • Provide onsite event support and oversee professional presentation of the TAPA APAC brand. • Manage post-event communications, reporting and content repurposing. Stakeholder Engagement & Partnerships • Build and maintain professional relationships with members, partners, sponsors and industry stakeholders. • Engage confidently with government agencies, law enforcement agencies, embassies, business associations and industry organisations . • Identify opportunities for partnerships, joint programmes, webinars, cross-promotion, media collaboration and industry engagement. • Develop partnership proposals, presentations and supporting communications. • Coordinate external content contributions, speaking engagements and event participation. Team Leadership & Cross-Functional Collaboration • Lead and manage a marketing team of approximately 2–3 staff , including setting priorities, allocating responsibilities and monitoring performance and deadlines. • Coach and suppo…