Marketing Manager (Beauty & Aesthetic Industry)

Key Responsibilities Campaign Planning & Execution • Plan and execute marketing campaigns for the Company's beauty, wellness, and aesthetic services across online and offline platforms • Work closely with outlet teams to plan monthly promotions, product launches, and customer acquisition campaigns Social Media & Digital Advertising • Manage and grow social media platforms including Instagram, Facebook, TikTok, XiaoHongShu (RED), and other digital channels • Assist in managing digital advertisements including Meta Ads, TikTok Ads, Google Ads, and e-commerce platform promotions • Manage clinic website and CRM/patient database for retargeting and loyalty campaigns • Coordinate influencer/KOL partnerships and manage vendor/agency relationships Performance & Reporting • Monitor advertising performance and optimize campaigns for lead generation and sales conversion • Track campaign performance, prepare marketing reports, and provide recommendations for improvement • Track KPIs including cost per lead, conversion rate, patient lifetime value, and ROI per channel Branding & Market Intelligence • Support branding and marketing efforts to strengthen the Company's image and market presence • Conduct market research on beauty and aesthetic industry trends, competitors, and customer preferences • Manage PR, media partnerships, and clinic events/roadshows Compliance • Ensure all marketing materials, content, and advertisements comply with MOH's Guidelines on Advertisement of Aesthetic Practices and HSA regulations (no misleading claims, no unauthorized testimonials, no non-compliant pricing promotions for regulated procedures) • Route all marketing materials through internal compliance review before publishing Requirements • Diploma/Degree in Marketing, Communications, or related field • 4–6 years marketing experience, preferably in healthcare, aesthetics, wellness, or beauty industry • Strong understanding of Singapore's healthcare advertising regulations (MOH/HSA) • Proficient in social media management, Meta Ads Manager, TikTok Ads, Google Ads, Google Analytics, CRM tools, and XiaoHongShu (RED) marketing • Bilingual (English/Mandarin) preferred, to engage both local and Chinese-speaking customer segments •