Digital Marketing Executive

We are looking for a creative and results-oriented Digital Marketing Executive to plan, execute, and optimize digital marketing campaigns across various online channels. The successful candidate will help increase brand awareness, website traffic, customer engagement, and lead generation. Key Responsibilities • Develop and implement digital marketing strategies aligned with business goals. • Manage company social media accounts, including content planning, publishing, and engagement. • Create and coordinate content for websites, blogs, email campaigns, social media, and digital advertisements. • Plan, launch, and monitor paid campaigns on platforms such as Google Ads, Facebook Ads, Instagram, LinkedIn, and other relevant channels. • Conduct keyword research and support search engine optimization (SEO) activities. • Monitor website traffic, campaign performance, conversion rates, and customer engagement. • Prepare regular marketing performance reports using tools such as Google Analytics and advertising dashboards. • Coordinate with designers, content writers, sales teams, and external agencies. • Identify current digital marketing trends, customer insights, and competitor activities. • Manage email marketing campaigns and maintain subscriber databases. • Optimize campaigns based on data, testing, and performance results. • Ensure consistency of brand messaging across all digital platforms. • Support online promotions, product launches, events, and other marketing initiatives. Required Qualifications • Bachelor’s degree in Marketing, Communications, Business Administration, or a related field. • 1–3 years of experience in digital marketing or a similar role. • Practical knowledge of SEO, SEM, social media marketing, email marketing, and online advertising. • Experience using Google Analytics, Google Ads, Meta Business Suite, and social media platforms. • Strong written and verbal communication skills. • Good understanding of digital marketing metrics and campaign optimisation. • Basic knowledge of content management systems such as WordPress. • Creative thinking and strong attention to detail. • Ability to manage multiple projects and meet deadlines. Preferred Skills • Experience with Canva, Adobe Creative Suite, or similar design tools. • Knowledge of marketing automation and CRM platforms. • Basic understanding of HTML and website analytics. Key Performance Indicators • Website traffic and organic search growth. • Social media reach, engagement, and follower growth. • Leads and conversions generated. • Cost per lead and return on advertising spend. • Email open rates and click-through rates. • Search engine rankings. • Overall campaign performance and marketing ROI. Salary and Benefits • Salary: $3600.00 • Medical Benefits • Paid leave • Performance bonuses • Professional development opportunities