MARKETING DIRECTOR

Marketing Director Responsibilities: • Overseeing marketing department. • Evaluating and developing our marketing strategy and marketing plan. • Planning, directing, and coordinating marketing efforts. • Communicating the marketing plan. • Researching demand for our products and services. • Competitor research. • Working with sales department to develop pricing strategies to maximize profits and market share while balancing customer satisfaction. • Identifying potential customers. • Developing promotions with advertising managers. • Understanding and developing budgets and finance, including expenditures, research and development appropriations, return-on-investment and profit-loss projections. • Compiling lists describing our offerings. • Developing and managing advertising campaigns. • Building brand awareness and positioning. • Supporting sales and lead generation efforts. • Coordinating marketing projects from start to finish. • Organizing company conferences, trade shows, and major events. • Overseeing social media marketing strategy and content marketing. Marketing Director Requirements: • Experience in marketing and running a marketing team. • Proven marketing campaign experience. • Effective time management skills and the ability to multitask. • Strong copywriting skills. • Attention to detail. • Proven ability to manage budgets. • Professional and proactive work ethic. • High competence in project and stakeholder management. • Excellent interpersonal, written and oral communication skills. • Experience with digital marketing forms such as social media marketing and content marketing. • Competency in Microsoft applications including Word, Excel, and Outlook.