Paid Media Specialist (Meta, Instagram, LinkedIn & TikTok)

About the Role We are hiring a Paid Media Specialist to own paid social strategy and execution across Meta (Facebook & Instagram), LinkedIn, and TikTok, from media planning and ad setup through optimisation, reporting, and dashboards. Job Details • Employment type: Full-time • Location: Singapore • Experience: 3–5 years in media buying, digital ad strategy, and campaign execution across Meta/Instagram, LinkedIn, and TikTok. Key Responsibilities • Develop and propose media strategy, audience segmentation, budgets, campaign timelines, and monthly content boosts across Meta/Instagram, LinkedIn, and TikTok. • Configure ads, build target audiences, and execute campaigns across all three platforms. • Test and optimise creative formats, audiences, placements, messaging, and spend for ROI. • Extract organic and boosted statistics and deliver monthly reports covering spend, reach, impressions, engagement, CTR, link clicks, and engagement rate. • Compare pre/post-campaign and organic/paid results; maintain a performance dashboard. Requirements & Qualifications • Minimum 3 to 5 years of proven experience in media buying, digital ad strategy, and campaign execution. • Strong hands-on experience with Meta Ads Manager (Facebook & Instagram), LinkedIn Campaign Manager, and TikTok Ads Manager. • Ability to manage budgets, optimise for ROI, analyse data, maintain dashboards, and communicate strategies and performance reports.