Senior Content Producer

About us The Financial Times is one of the world’s leading news organisations, globally recognised for its authority, integrity and accuracy, with a mission to deliver quality information and services worldwide. At the FT, curiosity thrives and ambitious thinking is rewarded. Here, you’re given the chance to reach millions, create work that matters and deliver impartial journalism in a polarised world. In our warm, collaborative culture, you’ll connect with a diverse community of experts who support your growth, career aspirations and wellbeing. Your future at the FT will be filled with opportunities that challenge and inspire you. With no fixed path, you’ll discover new skills and forge a career that can take you anywhere. Build a newsworthy career at the FT. Our commitment to diversity, equity and inclusion We believe in the power of unique perspectives and want all voices in our organisation to be heard, respected and valued. A supportive workplace is one where employees feel they can be themselves and operate to their full potential. We are committed to removing barriers for everyone, with a focus on addressing those faced by underrepresented groups. The Role / Position overview FT Studio is an in-house creative team that produces partner content for the FT. We create editorially driven and visually impactful client-branded content, from animations to immersive and interactive digital experiences, mini-documentaries, and podcasts. Maintaining the FT tone of voice, FT Studio’s content sits naturally within the newspaper’s editorial environment. As Senior Content Producer at FT Studio, you will have exceptional storytelling and production skills. You will lead creative projects from ideation to completion, working collaboratively with various teams including writers, editors, video teams, and designers. This is a hands-on role for an experienced producer who can confidently represent the business in-market, make independent decisions, develop trusted regional partnerships and establish a scalable production operation across APAC. This role will be based in Singapore and work closely with FT colleagues in the region. It will report into an EP in London, liaising closely with the core team based there. Key Responsibilities • Creatively develop and lead multimedia projects from ideation to completion, with minimal guidance from an Executive Producer, including but not limited to documentaries, animations, podcasts, digital interactives, and articles • Work with an Executive Producer to execute the delivery of larger projects that require more oversight • Work with clients and the Client Solutions team to develop a content strategy, creative and editorial direction, and establish clear project communication • Act as a content lead on campaigns, developing professional relationships with clients, and confidently discussing content ideas • Ensure the content supports the client’s brand goals while upholding the values of the Financial Times • Manage the end-to-end production process on multiple campaigns, collaborating with internal and external stakeholders • Troubleshoot multiple projects simultaneously • Write creative briefs for designers • Develop and write video scripts • Direct video shoots and post-production – this may require travel and flexible working hours • Review, test, and proofread content before sending to clients • Stay up-to-date on global business trends and FT trending topics • Drive content innovation by staying on top of branded content trends and proposing original ideas and new formats • Advise on social media and video analytics strategy where needed to assist in the performance of multimedia content • Work with Executive Producers and the Client Solutions team to assist in the ideation and development of content proposals • Work with the Global Client Services team to assist in the integration of new ways to serve clients • Work with Senior Production Manager to help develop effective workflows and processes • Actively contribute to FT Studio’s positive working culture by being a team player Required Skills / Experience • Minimum of 8 years of experience in video and digital content production • Strong leadership skills, with the ability to motivate and manage teams effectively • Strong understanding of journalistic storytelling and editorial processes, with the ability to translate complex subjects into compelling, audience-first content • Demonstrable experience developing content for business audiences, with a strong understanding of B2B communications and thought leadership. • Experience working with clients in financial services, professional services, technology or other complex, regulated sectors • Expertise leading video teams, designers and developers to create video and digital content • Strong understanding of how editorial credibility and commercial objectives can be balanced to create high-quality branded content • Proven track record of success working in a fast-moving agency setting or complex multi-stakeholder environment with a tolerance for ambiguity • Degree or demonstrable interest or experience in a related field (e.g. Communications, Media Production, Journalism, Marketing) • Excellent command of English; ability to speak any local languages in Asia is a plus • Previous working experience in the Asian Pacific region will be advantageous What’s in it for you? Our benefits Our benefits vary by location, but we are committed to providing best-in-class perks across all our offices. These include generous annual leave, medical cover, inclusive parental leave packages, subsidised gym memberships and opportunities to give back to the community. Full details of our benefits are available here. We currently operate a hybrid model which requires staff to work onsite 50% of the time, subject to role requirements & regular review. While flexible working requests will be considered, not all patterns are suitable for all rol…