Digital Marketing Executive [CCP for Digital Advertising and Marketing Professionals]

Digital Marketing Executive Location: Singapore Employment Type: Full-Time About Ketos Pte. Ltd. Ketos Pte. Ltd. is a digital marketing agency that helps businesses across Singapore strengthen their online presence through strategic social media management, content marketing, and digital engagement solutions. We partner with companies from diverse industries to build compelling brands, grow online communities, and create meaningful customer engagement through innovative digital strategies. We are looking for a creative, organised, and proactive Digital Marketing Executive to support the planning, execution, and optimisation of digital marketing initiatives while managing multiple client accounts. Key Responsibilities Social Media Management • Develop and implement social media strategies aligned with clients' business and branding objectives. • Plan, create, schedule, and publish engaging content across platforms such as Facebook, Instagram, LinkedIn and TikTok. • Manage day-to-day social media activities, including community engagement, audience interaction, and account monitoring. • Stay updated on social media trends, platform features, and best practices to enhance client engagement. Digital Marketing & Content Strategy • Assist in planning and executing digital marketing initiatives to increase brand awareness and online engagement. • Develop content calendars and coordinate content publication across multiple digital platforms. • Support content marketing initiatives through blogs, newsletters, website content, and social media communications. • Research market trends, competitor activities, and customer preferences to identify opportunities for improving digital presence. Content Creation & Brand Development • Collaborate with designers / content creators to produce engaging digital content. • Prepare marketing copy, social media captions, articles, and promotional materials. • Ensure all content maintains consistent brand messaging, tone, and visual identity. • Contribute creative ideas for campaigns, seasonal promotions, and client branding initiatives. Analytics & Performance Reporting • Monitor social media performance using platform analytics and digital marketing tools. • Prepare regular performance reports highlighting audience growth, engagement metrics, and campaign outcomes. • Analyse customer behaviour and engagement trends to recommend continuous improvements. • Support ongoing optimisation of content strategies based on performance insights. Client Account Management • Liaise with clients to understand their marketing objectives and content requirements. • Coordinate project timelines and ensure deliverables are completed according to schedule. • Provide regular updates on campaign progress and maintain strong client relationships. • Work closely with internal teams to ensure successful execution of digital marketing projects.