Digital Marketing Executive [CCP for Digital Advertising and Marketing Professionals]

Job Purpose The Digital Marketing Executive will support the company's digital marketing activities for its HR and payroll software solutions. The role will involve practical work in SEO, website content, social media, email marketing, lead generation, campaign execution and marketing performance tracking. The employee will receive structured on-the-job training to develop the practical skills required to perform the role independently. Key Responsibilities 1. Digital Marketing Planning • Assist in planning digital marketing activities and campaign schedules. • Research target customer groups, particularly Singapore SMEs. • Conduct competitor and market research. • Support the preparation of campaign messages and marketing materials. 2. SEO and Website Marketing • Conduct keyword research for HR, payroll and SME-related topics. • Assist in improving website pages for search visibility. • Prepare and update website content. • Monitor basic website and organic search performance. 3. Content and Social Media • Prepare articles, guides, social media posts and promotional content. • Maintain a simple content calendar. • Adapt content for different online channels. • Monitor engagement and identify content that performs well. 4. Email Marketing and Lead Generation • Assist in preparing and sending email marketing campaigns. • Support audience segmentation and lead-generation activities. • Prepare campaign messages and calls-to-action. • Monitor enquiries, clicks and leads generated from campaigns. 5. Digital Campaign Support • Assist in setting campaign objectives and target audiences. • Prepare campaign content and landing-page materials. • Support the execution of online campaigns. • Review campaign results and suggest improvements. 6. Marketing Performance and Reporting • Monitor basic marketing indicators such as website traffic, engagement, enquiries and leads. • Prepare simple campaign and monthly performance summaries. • Discuss results and improvement opportunities with the mentor. Skills to be Developed • Digital marketing planning • Market and competitor research • SEO and keyword research • Website content optimisation • Content marketing • Social media marketing • Email marketing • Lead generation • Digital campaign execution • Marketing analytics and reporting Requirements • Interest in digital marketing, SEO, content creation, social media and online campaigns. • Good written English and communication skills. • Basic analytical and research skills. • Familiarity with social media and digital marketing platforms is an advantage. • Knowledge of SEO, email marketing, website content or lead generation is preferred. • Able to work independently and as part of a team. • Willing to learn new digital marketing tools and techniques through on-the-job training. • Candidates without experience are welcome to apply if they demonstrate a strong willingness to learn.