Senior Sales Executive - Business Development

B2B Sales | Business Development | HORECA | Food Service | FMCG | Fresh Produce | Retail BUILD BUSINESS. WIN CUSTOMERS. GROW SALES. Green Harvest Pte Ltd is a high-tech hydroponics vegetable farm supplying fresh leafy vegetables to supermarkets, restaurants, HORECA, food-service operators and other business customers across Singapore. If you are a result-driven professional who enjoys opening new accounts, winning customers and growing business, we want to hear from you. WHAT YOU'LL DO Sales & Business Development • Develop new B2B customers across HORECA, food service, catering, supermarkets and retail. • Prospect through calls, customer visits, referrals, networking, market research and events. • Build relationships with buyers, chefs, purchasing teams and key decision-makers. • Present products, arrange samples/trials, follow up quotations, negotiate and convert prospects into orders. • Grow existing accounts through repeat orders, additional SKUs and new sales opportunities. • Maintain an active sales pipeline and track leads, quotations, trials and conversions. Marketing & Market Development • Support product/SKU launches, promotions, festive campaigns, sampling and customer engagement activities. • Monitor competitor pricing, products, packaging, promotions, market trends and customer demand. • Follow up campaign leads and product trials, turning customer interest into sales opportunities. WHAT WE'RE LOOKING FOR • 3+ years' experience in Sales, Business Development or a customer-facing commercial role. • Experience in HORECA, F&B, Food Service, FMCG, Fresh Produce, Supermarket or Retail is advantageous, but candidates with strong transferable sales experience from other industries are encouraged to apply. • Suitable mid-career candidates looking to transition into the food, fresh produce and agri-food sector are welcome to apply • Proven ability in new customer acquisition, prospecting and account development. • Strong communication, negotiation, follow-up and relationship-building skills. • Proactive, commercially driven and comfortable with field sales and customer visits. • Basic Excel / Google Sheets / email / WhatsApp skills. • Own vehicle preferred for customer and market visits. WHY GREEN HARVEST? 📈 Own your sales pipeline and results. 🤝 Work closely with management and influence commercial growth. 🥬 Represent locally grown fresh produce from a Singapore high-tech hydroponics farm. YOUR MISSION PROSPECT → MEET → SAMPLE → QUOTE → CLOSE → GROW