Marketing, Assistant Manager

• Manage the lifecycle marketing platform (Email,App Push, In-App Message) to plan and run omnichannel campaigns that driveaudience engagement and lead generation. • Own how customer data enters the platform, howit is structured, and what it is used for. • Build and maintain onboarding, engagement,retention, reactivation and win-back journeys across the customer lifecycle. • Define and maintain the audience segments andbehavioural events that every journey runs on, aligned to the definitions usedacross the company. • Collaborate with Data, Design & Tech teamsto build and improve user lifecycle and lead generation funnels in support ofSGCM's various Business Units. • Report attributed lifecycle outcomes by channelagainst agreed definitions. • Own the evaluation of the lifecycle platform,including the recommendation to retain or replace it and the migration if onefollows. Conduct monthly analysis and report on key lifecycle metrics: useractivation, engagement and retention. Qualifications • Degree in Marketing / Business / Communications,or related discipline Requirements • Min. 5 years of experience in CRM, lifecycle orretention marketing, including platform ownership • Hands-on experience running a marketingautomation or lifecycle platform (e.g. Braze) • Proven experience designing and deliveringmulti-step, multi-channel customer journeys • Experience with web analytics (e.g. GoogleAnalytics) and with behavioural event data • Experience defining audience segments and theevents behind them • Working knowledge of SQL or querying a datawarehouse will be a plus • Experience through a platform evaluation ormigration will be a plus • Excellent problem-solving, teamwork andcommunication skills • Communicate effectively in English - both written and verbal.