Commercial marketing manager

Job Description & Requirements Roles & Responsibilities 1. Market Research and Analysis: • Conduct in-depth market research to identify target markets, competitors, and industry trends. • Analyze market data to identify opportunities and challenges. • Monitor the performance of marketing campaigns and adjust strategies as needed. 2. Brand Management: • Develop and implement effective brand strategies to enhance brand awareness and reputation. • Create and maintain brand guidelines and ensure consistency in all marketing materials. • Manage brand partnerships and collaborations. 3. Product Marketing: • Develop comprehensive marketing plans for new and existing products. • Create compelling product launch campaigns, including marketing materials, presentations, and sales collateral. • Manage product positioning and messaging. 4. Digital Marketing: • Manage and optimize the company's website and social media channels. • Develop and execute digital marketing campaigns, including SEO, SEM, email marketing, and content marketing. • Utilize digital analytics tools to track campaign performance and make data-driven decisions. 5. Sales and Business Development: • Support the sales team by providing marketing materials and tools. • Identify and develop new business opportunities. • Collaborate with sales representatives to create effective sales presentations. 6. Event Planning and Management: • Organize and execute marketing events, such as trade shows, conferences, and webinars. • Manage event logistics, including budgeting, vendor selection, and attendee management. 7. Customer Relationship Management: • Build and maintain strong relationships with customers, including healthcare professionals and distributors. • Provide excellent customer service and address customer inquiries promptly. Required Skills and Qualifications: • Diploma in Marketing, Business Administration, or arelatedfield • Understanding of the medical aesthetic industry preferred • Excellent communication and interpersonal skills • Proficiency in digital marketing tools and techniques • Strong analytical and problem-solving skills • Creative thinking and ability to developinnovativemarketing strategies • Strong organizational and time management skills • Ability to work independently and as part of a team