Digital Commerce & Customer Experience Lead

Digital Commerce & Customer Experience Lead Gryphon Tea Company | Singapore At Gryphon Tea Company, we believe tea is more than just a beverage—it is an experience that brings together craftsmanship, innovation, design and culture. As we continue to grow across retail, hospitality and digital channels, we are looking for an exceptional individual who is excited to shape the future of our digital commerce business. This is not a conventional eCommerce role. We are looking for someone who enjoys building, experimenting and solving new challenges. If you thrive in an entrepreneurial environment and enjoy creating meaningful customer experiences, we'd love to meet you. About the Role As our Digital Commerce & Customer Experience Lead , you will own and drive Gryphon's digital commerce ecosystem while championing every aspect of the customer experience. You will be responsible for growing our online business, creating engaging digital experiences, strengthening customer relationships and exploring innovative ways for customers to discover Gryphon online. You'll work across marketing, operations, technology and customer engagement while collaborating with external partners, platform vendors and logistics providers. You'll also play a key role in ensuring Gryphon remains discoverable across traditional search engines as well as emerging AI-powered search and recommendation platforms. No two days are the same—and that's exactly how we like it. Who You'll Thrive As You're someone who: • Takes initiative without waiting to be told what to do. • Thinks independently and enjoys solving problems creatively. • Loves building new projects and isn't afraid of ambiguity. • Enjoys interacting with customers and genuinely cares about delivering memorable experiences. • Thrives in a fast-moving environment where customer expectations can be high and response times matter. • Is fascinated by AI and emerging technologies, and is curious about how customers discover brands in an AI-first world. • Has an appreciation for tea, food, hospitality or lifestyle brands, and enjoys telling stories through content. • Is both analytical and creative—comfortable interpreting data while thinking outside the box. • Can work independently while knowing when to collaborate and support the wider team. Why Join Gryphon? We value people who are curious, thoughtful and passionate about creating something meaningful. Our culture encourages initiative, experimentation and continuous learning. You'll have the opportunity to contribute ideas, take ownership of projects and make a real impact on how customers experience Gryphon around the world. We hire for attitude and curiosity first. Experience matters, but a willingness to learn, adapt and build something exceptional matters even more. Most importantly, we're looking for someone who embraces Gryphon's culture—someone who is confident working independently, yet always ready to step in, collaborate and support the team whenever needed. We believe the best ideas come from people who challenge convention while lifting those around them. If you enjoy building, learning, creating and challenging the status quo, we'd love to hear from you. If you're looking for more than just a job—if you want to build, innovate and leave your mark on a growing global tea brand—we'd love to hear your story.