Video Content Creator & Social Media Specialist

We are looking for a creative and proactive Video Content Creator & Social Media Specialist who is passionate about short-form video content and understands what captures the attention of overseas audiences. We want a content creator who can understand our brand, connect with our audience and help bring Chinese language and culture to life through engaging content. You should be someone who: • Enjoys creating engaging and creative short-form video content. • Has a good understanding of TikTok, Instagram Reels and YouTube Shorts. • Is curious about overseas audience preferences and social media trends. • Can turn educational and cultural topics into interesting, relatable and entertaining video content. • Is willing to experiment with different content ideas, formats and storytelling styles. • Pays attention to content performance and is open to improving content based on results. • Can work independently while collaborating effectively with the marketing and educational team. • Takes initiative, is responsible for assigned projects, and is willing to learn and grow with the company. Responsibilities: Overseas Social Media & Content Operations • Manage the day-to-day content operations of our global TikTok and other overseas social media channels. • Plan and develop short-form video content based on the brand's positioning and the interests of overseas audiences. • Research social media trends, audience preferences, and competitor content in the overseas Chinese-learning market. • Manage the end-to-end content process, including content planning, topic selection, production, publishing, and performance tracking. • Monitor key content metrics such as views, engagement, reach, and completion rates, and make recommendations to improve content performance. Short-Form Video Production & Editing • Create and edit short-form videos for TikTok, Instagram Reels, YouTube Shorts, and other digital platforms. • Handle video editing, subtitles, music selection, transitions, pacing, and basic visual effects. • Adapt video content and formats to suit different social media platforms and target audiences. • Organise, manage, and repurpose existing video and content assets. • Develop content across areas including Chinese language learning, Chinese culture, student learning experiences, teachers and courses, and brand-related content. Advertising Creative Support • Create and adapt short-form video creatives for Meta Ads, TikTok Ads, and other digital marketing campaigns. • Develop video concepts and creative approaches based on different marketing objectives, such as awareness, app downloads, enquiries, sign-ups, and conversions. • Test different video concepts, opening hooks, storytelling approaches, and formats. • Review campaign and creative performance and suggest improvements based on available data. General Video & Content Support • Support video production for the company's website, social media channels, events, and marketing campaigns. • Assist with the production of promotional videos, course introduction videos, student testimonials, teacher-related content, and other brand materials. • Work closely with the marketing and content teams to support other visual and digital content requirements. • Take initiative in identifying new content opportunities and trends that may help grow the brand's overseas audience. Requirements: • Diploma or Bachelor's Degree in a relevant field preferred. Candidates with relevant experience and a strong portfolio are also encouraged to apply. • At least 1 year of relevant experience in video content creation, video editing, social media content, or digital marketing. • Proficiency in CapCut, Adobe Premiere Pro, Final Cut Pro, or other video editing software. • Familiarity with TikTok, Instagram Reels, YouTube Shorts, and other short-form video platforms. • Good command of English, with the ability to understand and work with English-language content for overseas audiences. • Proficiency in Mandarin Chinese is required to support Chinese-speaking clients and manage content within a Chinese-language platform. • Strong creativity, visual sense, and attention to detail. • Basic understanding of social media content trends, audience engagement and content performance. • Able to work independently and manage tasks from content planning and filming/editing through to publishing. • A port folio or examples of previous video/content work will be an advantage. We regret that only shortlisted candidates will be notified.