Sales Executive (HORECA)

Job Responsibilities: • Responsible for sales activities and involved in respective sales segments for the company. • Develop the HORECA channel focusing on hotels/cafe/restaurants sector for coffee and equipment sales. • Participate with senior management in the development of strategic marketing plan. • Responsible for all trade accounts receivables, monitoring of A/R aging on a proactive basis. • Responsible for identifying and securing new clients in addition to yielding existing clients to ensure revenue targets are met. • Analyse market needs and trends, to identify and deliver strategies to support the company's business development plan. • Develop and maintain a high level of product and service knowledge to facilitate the support to potential and existing clients. • Meet the sales targets and KPIs as set and agreed by the senior management. • Weekly reporting on all sales activities to monitor the success and effectiveness of activities. • Any ad hoc duties as assigned. Job Requirements: • Must have necessary experience in the Horeca Channel. • Knowledge on coffee and related equipment skills preferred. • Proven track record with at least 2 years related FMCG Sales experience in F&B/HORECA. • Able to work independently, professionally and be a good team player. Good interpersonal and communication skills. • Outspoken, cheerful and dynamic character with positive working attitude. • Able to interact with people of all level and possess good interpersonal and communication skills. • Proactive with strong sense of responsibility and result-orientated. • Self-motivated, hardworking and able to work independently with strong sales drive. • Must be a team player.