MARKETING DIRECTOR

Position: Marketing Director Industry: Jewellery Retail – Gold, Diamond & Silver Jewellery Department: Marketing & Business Development Reports To: Managing Director Job Purpose To develop and lead the company’s overall marketing strategy to increase brand awareness, customer engagement, store traffic, sales and long-term business growth for the jewellery retail business. Key Responsibilities • Develop and implement comprehensive marketing strategies for gold, diamond and silver jewellery . • Plan and manage promotional campaigns, festive offers, new collection launches and seasonal marketing activities. • Develop marketing plans for both online and offline channels , including Instagram, Facebook, TikTok, Google, SMS, WhatsApp and other relevant platforms. • Manage the company’s brand image and ensure consistent branding across advertisements, social media, showroom materials and promotional campaigns. • Work closely with the sales team to develop campaigns that generate customer enquiries, showroom visits and sales. • Identify new customer segments and develop strategies to attract and retain customers. • Monitor market trends, customer preferences, competitors and jewellery industry developments. • Plan and coordinate photography, videography, advertisements, social media content, promotional videos and other marketing materials. • Manage relationships with advertising agencies, media companies, influencers, content creators and other marketing partners. • Develop customer engagement and loyalty initiatives, including VIP, diamond and repeat-customer programmes. • Analyse marketing campaign performance, customer response, enquiries and sales results and recommend improvements. • Manage the marketing budget and ensure effective utilisation of marketing expenditure. • Organise and support showroom events, exhibitions, customer engagement activities and promotional events. • Explore new digital marketing opportunities and technologies to improve customer reach and conversion. • Prepare regular marketing reports, campaign performance reports and strategic recommendations for management. • Ensure all marketing communications and promotional materials are accurate, professional and aligned with company policies.