Social Media Content Producer

Social Media Content Producer (Lead Generation & Performance Content) Koocester Group, Singapore 🎯 Role Objective Plan, create, and execute high-performing content that drives views, engagement, and qualified leads daily . You are not just planning content. You are producing content that performs and converts . 🧠 What This Role Really Is You are not a strategist sitting behind a screen. You are: • In shoots • In edits • In performance reviews 👉 You turn: ideas → content → leads → revenue If content is noise, you make it perform . ⚙️ Key Responsibilities 1. 📹 Content Execution (CORE FOCUS) • Plan and execute daily content output (short-form + long-form) • Be involved in:Filming Direction and On-ground execution • Work closely with, Sales and Editors 👉 You are accountable for: Content going live and performing, not just ideas 2. 🎯 Content That Converts (NOT JUST VIEWS) • Build content with:Hooks that stop scrolling, Clear CTAs, Conversion intent • Ensure every content answers: “What action should the viewer take?” 3. 🧠 Performance Optimisation (DAILY LOOP) • Review performance of content to Views Retention Leads generated • Continuously improve to Hooks & Video structure Pacing 👉 This is a daily feedback loop , not monthly reporting 4. 🔁 Content → Leads Execution • Implement to Lead forms, CTAs, Funnel links • Work with team to Improve conversion rates and Reduce friction 5. ✍️ Copy & Creative Direction • Write Hooks, Captions, CTAs • Guide editors on, Flows, Cuts, Emphasis 6. 🤝 Collaboration (Execution-Focused) • Work with Sales / partnerships → align on lead goals, Content Marketer (you) team → ensure smooth shoots, Editors → ensure fast turnaround 📊 KPIs (NON-NEGOTIABLE) • Number of content pieces published weekly • Views per content • Retention rate • Leads generated per content • % of content that converts into leads 👤 Requirements Experience & Skills • Experience in: Content creation / marketing / media • Proven ability to: Execute content consistently and Improve performance over time • Strong understanding of: Social media platforms and Hooks, storytelling, audience behaviour Mindset (CRITICAL) • Execution-first (not idea-only) • Fast-moving • Obsessed with performance • Takes ownership of output You Are: • Comfortable being on shoots • Hands-on with content • Willing to test, fail, and iterate quickly ❌ NOT THIS ROLE This is NOT for someone who: • Only wants to plan • Only wants to manage • Only wants to analyse 🎯 Performance Expectations • Consistent, high-volume content output • Content that improves over time • Clear contribution to leads and revenue • Fast iteration and improvement cycles 🚀 Why Join Koocester • High ownership, your work directly impacts revenue • Fast-paced environment, no slow corporate cycles • Work with real founders and businesses • Build content that actually converts, not just looks good You are not here to plan content. You are here to make content perform .