Senior Brand Manager

As a Brand Manager at P&G, you will play a pivotal role in driving brand building initiatives at the core of P&G's growth success. You will be responsible for managing all aspects of brand success, including packaging, product development, communication strategies, value proposition, and in-store execution. With P&G's 185 years of expertise and depth of holistic learning, you will have the opportunity to lead motivated and capable teams to deliver exceptional results. Role Responsibilities • Develop and execute brand strategies that align with P&G's overall business objectives, ensuring brand growth, market share expansion, and increased consumer loyalty. • Oversee the end-to-end product development process, from ideation to launch, ensuring products meet consumer needs, quality standards, and market trends. • Collaborate with cross-functional teams to create compelling packaging and design concepts that effectively communicate brand positioning and resonate with target consumers. • Develop and implement integrated marketing campaigns to build brand awareness, enhance brand equity, and drive consumer engagement across various channels, including traditional and digital media. • Define and optimize the brand's value proposition, pricing strategies, and promotional activities to maximize profitability and market competitiveness. • Work closely with retail partners and sales teams to ensure effective in-store execution, including shelf presence, merchandising, and promotional activities, to drive brand visibility and sales. • Utilize market research, consumer insights, and data analytics to gain a deep understanding of consumer behaviours, preferences, and trends, leveraging these insights to develop impactful brand strategies. • Lead and inspire cross-functional teams, fostering a collaborative and high-performance culture. Provide guidance, mentorship, and development opportunities to team members, enabling their professional growth and success. Role Requirements • Bachelor’s degree in Marketing, Business Administration, or a related field. MBA is a plus. • Proven experience as a Brand Manager or in a similar role, preferably in the consumer-packaged goods industry and pharmaceutical industry. • Strong understanding of brand building principles and strategies, with a track record of successfully driving brand growth and market share expansion. • Excellent project management skills, with the ability to manage multiple priorities and deliver results within deadlines. • Strong analytical and problem-solving abilities, with a data-driven approach to decision-making. • Exceptional communication and presentation skills, with the ability to effectively influence stakeholders at all levels. • Demonstrated leadership capabilities, with the ability to motivate and inspire teams to achieve their full potential. • Strong market knowledge of Philippines as the role requires local consumer understanding to develop brand equity and marketing for the market. About us  We produce globally recognized brands and we grow the best business leaders in the industry. With a portfolio of trusted brands as diverse as ours, it is paramount our leaders are able to lead with courage the vast array of brands, categories and functions. We serve consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ariel®, Gillette®, Head & Shoulders®, Herbal Essences®, Oral-B®, Pampers®, Pantene®, Tampax® and more. Our community includes operations in approximately 70 countries worldwide.  Visit http://www.pg.com to know more.  Our consumers are diverse and our talents - internally - mirror this diversity to best serve it. That is why we’re committed to building a winning culture based on Inclusion and our ideal candidate is passionate about the same principle: you will join our daily effort of being “in touch” so we craft brands and products to improve the lives of the world’s consumers now and in the future. We want you to inspire us with your unrivalled ideas.  We are committed to providing equal opportunities in employment. We do not discriminate against individuals on the basis of race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, veteran status, HIV/AIDS status, or any other legally protected factor.