Assistant Manager / Senior Assistant Manager, Marketing and Communications, SMUA

COMPANY DESCRIPTION Singapore Management University is a place where high-level professionalism blends together with a healthy informality. The 'family-like' atmosphere among the SMU community fosters a culture where employees work, plan, organise and play together - building a strong collegiality and morale within the university. Our commitment to attract and retain talent is ongoing. We offer attractive benefits and welfare, competitive compensation packages, and generous professional development opportunities - all to meet the work-life needs of our staff. No wonder, then, that SMU continues to be given numerous awards and recognition for its human resource excellence. RESPONSIBILITIES • This position is for SMU Academy (SMUA). • Brand & Content: Champion the brand across all channels. Drive strategic planning and craft high-impact copy for collaterals, digital campaigns, press releases, corporate announcements, and crisis communications. • Digital Marketing & Lead Generation: Execute integrated digital and social media campaigns focused on demand generation, lead nurturing, and conversion for B2C and B2B audiences. • Performance Reporting and Analytics: Track, analyse, and generate performance reports • Monitor competitor offerings and industry trends to sharpen strategic market positioning. • Events & Stakeholder Engagement: Support the planning and marketing coordination of events, previews, and corporate networking sessions. • Identify strategic institutional partnerships and oversee responsive customer engagement across digital touchpoints. • Other duties as assigned. QUALIFICATIONS • Degree with at least 3 years of relevant experience in corporate communications, marketing, within higher education or continuing education is advantageous. • Exceptional written communications across both short-form (social media copy, digital ads, e-newsletters) and long-form formats (press releases, thought-leadership pieces, web editorial, and executive messaging). • Corporate & crisis communications: Strong grasp of corporate storytelling, reputation management and ability to craft sensitive communications under tight deadlines. • Interpersonal & stakeholder management: Excellent verbal communication and relationship-building skills to liaise effectively with internal and external stakeholders, B2B clients, industry partners and external media. • Digital & multi-channel marketing: Good understanding of multi-channel digital marketing, audience segmentation and content distribution across platforms. • Content & Visual Storytelling Tools: Proficiency in creative and presentation tools (Adobe Creative Suite, Canva, Microsoft Office) to translate messaging into visual collaborations and decks. • MarTech & Digital Tools: Working familiarity with Google Analytics and marketing automation, CMS. • Proficient in software applications in presentation, design and video editing such as Adobe suite, Canva, Microsoft Office. • Work style & attributes: Highly adaptable and self-directed with strong organizational skills, meticulous, attention to detail and a collaborative mindset. OTHER INFORMATION #LI-LK1 Candidates who do not possess the stipulated qualifications but have relevant work experience may still apply. Remuneration and appointment terms shall commensurate with qualifications and experience. SMU reserves the right to modify the appointment terms where necessary. Please note that your application will be sent to and reviewed by the direct employer - Singapore Management University