Assistant Vice President, GBM - Corporate Communications MY

PR & Media Relations • Support Vice President in implementing an integrated local and regional communications strategy for Group CEO and the CIMB Group. • Develop, implement and manage effective communication plans (e.g., key messages and proof points) and media-related activities to support CIMB Group’s Businesses/Business Enablers (as stipulated by Director), in cooperation with them and their official partners. • Draft, edit and prepare communication packs and/or press kits for CIMB Group (including press releases, key messages, FAQs, presentation decks etc). • Manage communications with stakeholders for CIMB Group. • Help manage issues and crisis communications for the Group. • Ensure all media monitoring services vendor are fulfilled as specified in Service Level Agreement. • Maintain good working relationship/ continually engage with the media • Any other responsibilities/tasks as assigned by the Management from time to time. Special Projects • Support Vice President of GCC craft and implement the PR strategy for Special Projects, including pitching for interview and looking out for non-traditional opportunities to publicise CIMB’s products and services through its sponsored events. • Work with Businesses/Business Enablers to develop key messages to support an effective PR and/or media engagement plan. • Lead on 2 – 3 Special Projects per year as stipulated by Vice President. • Managing media analysis reports as prepared by media monitoring agency • Update selected department procedures (e.g. Group Crisis Communications Procedure) as required Resource & Talent Management • Train new staff, TCBians and interns on daily media monitoring and preparation of daily media report. • Guide new staff on various aspects of media relations and media engagement.