Business Analyst, GCMB DB Digital Business - Digital Projects and Enablement MY

Delivery & Departmental Outcomes • Lead the end-to-end business analysis and delivery of digital platforms and projects for Commercial Digital department • Ensure digital initiatives align to departmental strategy, business objectives, regulatory obligations, and customer outcomes • Translate strategic goals into clearly defined product features, delivery roadmaps, and measurable outcomes • Own analysis quality and delivery accountability across initiatives, from discovery through production and BAU Product-Led & Digital Platform Delivery • Partner with Product Managers to shape product vision, roadmaps, and value prioritisation • Drive continuous discovery and backlog management to support incremental and scalable digital delivery • Lead requirements definition for digital platforms, including web, mobile, APIs, and backend integrations • Define and manage functional and non-functional requirements including performance, scalability, resilience, security, and observability • Ensure solutions are designed for reusability, long-term platform sustainability, and operational efficiency Group Technology & Cross-Functional Collaboration • Work closely with Group Technology teams to ensure alignment with enterprise architecture, security, and engineering standards • Act as the primary business analysis interface between Commercial Digital and Group Technology delivery teams • Collaborate with Project Manager, Solution Architect, Engineering, Architecture, DevOps, Data, and Cyber teams across the group • Manage dependencies and impacts across multiple platforms, systems, and value streams Customer Experience, Data & Analytics • Collaborate with UX/CX and Research teams on customer journey mapping, usability testing, and experience design for SME customers • Translate SME customers pain points and insights into clear platform requirements • Partner with Data and Analytics teams to define KPIs, success metrics, and tracking requirements (e.g. adoption, conversion, STP rates, NPS, revenue impact) • Use data insights and customer feedback to inform prioritisation, continuous improvement, and delivery decisions Quality Assurance & Testing Support • Develop test scenarios, test cases, and acceptance criteria • Coordinate or support UAT cycles with Group Technology, BUs and operations • Ensure defects are logged, triaged, and resolved before release • Validate that delivered features meet business expectations Post-Production Support & Platform Stability • Provide leadership and oversight for post-production daily support and platform monitoring, issue triage, and functional troubleshooting • Partner with Technology and Operations to assess production incidents, root cause, and business impact • Drive prioritisation and delivery of defect fixes and platform enhancements • Ensure production changes maintain platform stability, performance, and regulatory compliance Change Management & Business Adoption • Support business readiness, operational change, and go-to-market activities for new digital capabilities • Work with Operations and frontline teams to design processes, SOPs, and training materials • Ensure smooth adoption of digital solutions and minimal disruption to SME customers and internal users Leadership & Governance • Establish and maintain BA standards, delivery frameworks, and documentation quality • Provide clear status, risk, and dependency reporting to senior leadership • Act as a trusted advisor on scope, delivery trade-offs, and change impacts Risk, Compliance & Control • Ensure SME digital solutions meet regulatory, risk, and compliance requirements (MPAP, KYC/KYB, AML, credit policy, data privacy, BNM policies) • Embed controls and auditability into platform design and delivery • Support regulatory change, audits, and risk remediation initiatives Required Skills & Experience • Bachelor’s degree in Business, Finance, Technology, or related discipline • Minimum 5 years of Business Analysis related experience, with significant consumer or SME banking exposure • Proven experience delivering complex digital platforms or enterprise-scale initiatives • Strong experience working with Group Technology or shared services technology models • Deep understanding of digital banking platforms, integrations, and operating models • Strong Agile / product-led delivery experience, with proficiency in Jira and Confluence and the ability to produce clear process flows, journey maps, and documentation using Miro, Figma, or draw.io equivalent tools • Excellent leadership, stakeholder management, and decision-making skills Preferred Qualifications • Experience in large, regulated financial institutions • Familiarity with enterprise architecture, DevOps, and IT service management models • Experience working across multiple delivery partners or vendors • Certifications such as CBAP, PMI-PBA, SAFe, Agile BA Key Competencies • Ownership and accountability for delivery outcomes • Strategic and systems thinking • Strong collaboration across business and technology • Structured problem solving • Customer and value-driven mindset