Digital E-commerce Manager

A breaker of boundaries, the hotel is ideally placed between the mavericks of Chinatown and the makers of the CBD. Today, Duxton Hill is Singapore’s most up-and-coming neighbourhood, featuring barista cafes, world-class eateries and bars, art galleries and independent boutiques. Now Mondrian arrives at the top of that hill. The Digital E-commerce Manager is responsible for driving online revenue, direct bookings, and digital performance for the hotel. The role works closely with Revenue Management, Reservations, Sales, Marketing, and Accor/Ennismore Corporate Digital teams to optimize the hotel’s digital presence, improve conversion, maximize revenue opportunities, and leverage data and AI-driven insights to enhance commercial performance. Key Responsibilities Direct Booking Strategy • Drive growth of direct bookings through the hotel website. • Improve the website booking journey and conversion rate. • Develop and execute campaigns to encourage guests to book direct. • Partner with Corporate Digital teams on direct booking initiatives and best practices. Website & Content Management • Manage website content, promotions, packages, offers, and landing pages. • Ensure content accuracy and alignment with brand standards. • Work with Accor/Ennismore Corporate teams on website enhancements and digital initiatives. Digital Marketing • Plan and manage paid digital campaigns (Google Ads, Meta, display advertising). • Coordinate SEO and SEM activities. • Support email marketing campaigns and customer database initiatives. • Monitor campaign performance and optimize return on investment. Ecommerce & Distribution • Ensure online rates, packages, and promotions are accurately displayed across all channels. • Work closely with Revenue Management on pricing strategies, offers, and digital merchandising. • Manage OTA performance and coordinate merchandising opportunities with partners such as Booking.com, Expedia, Agoda, and Trip.com. • Collaborate with Corporate Digital and Distribution teams on channel strategies and initiatives. Analytics & Reporting • Monitor website traffic, booking conversion, revenue performance, and campaign results. • Analyze Google Analytics, booking engine data, and channel performance. • Provide insights and recommendations to improve digital performance. • Support Corporate reporting requirements and digital performance reviews. Loyalty & CRM • Promote ALL – Accor Live Limitless membership and Ennismore Dis-loyalty programs. • Drive member acquisition and encourage direct bookings. • Support CRM campaigns and guest engagement initiatives. • Work with Corporate teams on campaigns and member communications. Cross-functional Collaboration Work closely with: • Revenue Management on pricing, promotions, and digital revenue strategies. • Reservations to enhance the booking experience and conversion opportunities. • Sales on corporate and leisure campaigns. • Marketing on brand content, social media, and campaign execution. • Accor and Ennismore Corporate Digital, E-commerce, Distribution, and CRM teams on regional and global initiatives. Key Performance Indicators (KPIs) • Direct booking revenue growth • Website conversion rate • Website traffic and engagement • Cost of acquisition • Return on ad spend (ROAS) • Google Ads performance • Email campaign open and conversion rates • OTA contribution versus direct contribution • ALL member enrollments • Campaign performance and ROI