Intuitive · SmartRecruiters · 1w
Director, Cardiac Market Development, Asia
Singapore- Posted
- 2026-09-28 (1w)
- Place
- Singapore
- Commitment
- Full Time
- Experience
- 5+ YOE
- Department
- Marketing
- Source
- SmartRecruiters (the employer’s own listing)
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Skills in this posting
Continuous Improvement
At Intuitive, we are united behind our mission: we believe that minimally invasive care is life-enhancing care. Through ingenuity and intelligent technology, we expand the potential of physicians to heal without constraints.
As a pioneer and market leader in robotic-assisted surgery, we strive to foster an inclusive and diverse team, committed to making a difference. For more than 25 years, we have worked with hospitals and care teams around the world to help solve some of healthcare's hardest challenges and advance what is possible.
Intuitive has been built by the efforts of great people from diverse backgrounds. We believe great ideas can come from anywhere. We strive to foster an inclusive culture built around diversity of thought and mutual respect. We lead with inclusion and empower our team members to do their best work as their most authentic selves.
Passionate people who want to make a difference drive our culture. Our team members are grounded in integrity, have a strong capacity to learn, the energy to get things done, and bring diverse, real world experiences to help us think in new ways. We actively invest in our team members to support their long-term growth so they can continue to advance our mission and achieve their highest potential.
Primary Function of Position
The Director, Cardiac Market Development, Asia is an individual contributor role that supports the Cardiac Sales Directors in China, India, Japan, Korea, and Taiwan by translating global cardiac procedure and product strategies into market-ready plans, programs, and tools. This role also serves as the Asia-based implementation partner to the Vice President, Global Cardiac, helping bring key global programs, training processes, and global KOL development initiatives to life across Markets with different customer needs, operating models, and development stages.
Working closely with the Cardiac Sales Directors in each Market and the VP, Global Cardiac, this role localizes global programs and content, supports training and KOL development execution, tracks performance metrics, and improves quality and matrix efficiency. Commercial priorities and Market-level decisions remain with the Cardiac Sales Directors and Asia Market General Managers; this role is accountable for enabling and accelerating their execution.
Roles & Responsibilities:
Regional Procedure and Product Lifecycle Strategy
• Support the Cardiac Sales Directors and VP, Global Cardiac in developing and executing cardiac procedure strategies using Market insights, customer needs, competitive dynamics, clinical pathways, and commercial priorities.
• Translate global portfolio, product launch, lifecycle, and procedure strategies into focused roadmaps, priorities, and activation plans.
• Coordinate with sales, clinical, capital, key accounts, customer training, marketing, market access, regulatory, and enabling functions to support readiness, sequencing, and execution.
• Identify adoption barriers, unmet needs, and growth opportunities and convert them into recommendations and action plans for the Cardiac Sales Directors and VP, Global Cardiac.
• Provide structured feedback to global teams on Asia Market requirements, customer needs, evidence gaps, positioning, and future portfolio opportunities.
Market Development and Marketing Localization
• Localize cardiac marketing programs, value propositions, messaging, content, media, and field tools while maintaining brand, clinical, regulatory, and legal requirements.
• Develop integrated market development plans spanning segmentation, account activation, peer education, society engagement, digital channels, and stakeholder awareness.
• Enable teams to build sustainable programs with surgeons, care teams, hospital leaders, key opinion leaders, training centers, and reference sites.
• Ensure content and media plans are insight-led, audience-specific, reusable, and aligned to the customer journey and sales execution needs.
• Capture, codify, and scale effective practices and share Asia Market learnings with the VP, Global Cardiac, and other Global partners.
Program Support, Metrics, and Operating Cadence
• Support the operating rhythm for cardiac Market development and marketing, including annual planning, quarterly business reviews, initiative tracking, and performance reporting.
• Define leading and lagging indicators for program effectiveness, adoption progress, launch readiness, content utilization, and return on investment.
• Create dashboards and decision forums that help leaders assess progress, resolve barriers, redirect low-value work, and scale successful programs.
• Support initiative portfolio tracking by clarifying owners, milestones, dependencies, risks, and expected outcomes.
• Support budget planning, tracking, and forecasting for cardiac Market development and marketing programs, in partnership with the Cardiac Sales Directors and VP, Global Cardiac.
Quality, Process, and Matrix Effectiveness
• Design scalable processes, standards, and ways of working that increase execution quality, speed, consistency, and accountability.
• Clarify interfaces and handoffs across Global, Regional, and local Market teams to reduce duplication, close gaps, and improve matrix efficiency.
• Establish quality controls for plans, programs, content, metrics, and launch deliverables, so work is compliant, decision-ready, and fit for use.
• Facilitate cross-functional problem-solving and remove barriers that limit field execution or customer impact.
• Contribute to a culture of disciplined experimentation, learning, and continuous improvement using data and field feedback.
Partnership and Collaboration
• Serve as a close working partner to the Cardiac Sales Directors in each Market on execution of growth priorities, programs, and training, with Market commercial decisions remaining with the Sales Directors and Asia Market General Managers.
• Partner with Market and Regional teams across China, India,…
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