Marketing Intern, Category Management, Travel Retail

THE CONTEXT _________ Since 1947, the men and women of Parfums Christian Dior have embodied the founding "couturier-perfumer's" unique spirit of excellence, creativity and expertise, both in France and throughout the world. Our House is an open and highly-focused collective, a leader that thrives on the creativity of all its stakeholders. Our collective passion and our heritage, full of authenticity and dream, make us move forward and reinvent ourselves. By revolutionizing the codes of French style and luxury through perfumes, and combining tradition with daring makeup and innovative skincare, we are reinventing every day the Dior style and its compelling, joyful and absolute beauty. Our stimulating missions give our employees the opportunity to develop new skills, overcome spectacular challenges and reveal their talent. To go further, with Dior. YOUR MISSION _________ Sellout Performance Report and Tracking (50%) • Quarterly Beaute Research analysis on market trends/evolution and Gap-to-leadership • Monthly Sellout Report analysis and tracking for all TR APAC markets • Preparation of the Yearly Travel Exclusive (TREX) Roadmap Go To Market Seminar Preparation (20%) • Coordinate with Category Manager and assist with the preparation of Go-To-Market presentations, booklets and assortment analysis review (in/out strategy) • Facilitate the Go To Market Seminar particularly on the planning, organization & coordination Launch Preparation (10%) • To support Category Managers with 360 Launch Event Pack preparation, including coordination with other functional marketing teams and dissemination to all TR APAC markets • To build Post Launch Report alongside with Category Managers and identify key areas of improvement for 3-star launches across all axis Competition Study (5%) • Timely competitor study: Build monthly presentation deck to share competitor launches and interesting innovations to support Category managers in Novelty launch development • Deep dive in Chinese markets/trends on social media (Little Red Bok, Douyin, Tiktok) to identify key beauty trends Support for Preparations on Key Meetings & other adhoc tasks (5%) • Prepare and support with Data and Performance Analysis for Retailer meetings • Operational support and coordination for key meetings (i.e Gifting, Organization etc) • Weekly Marketing Newsletter preparation • Weekly DiorINFO downloads • Weekly Product Order support & coordination across TR APAC Regional Marketing Team WHO YOU ARE _________ • Able to commit full-time internship for 6 months (Jan 27 to Jun 27) • University student or fresh graduate who wish to get in-depth knowledge in marketing with the exposure of a leading luxury beauty Brand – the House of Dior • Previous experience in the perfume / beauty / luxury industries • Team-spirited with an international outlook, enthusiastic about and sensitive to luxury cosmetics, organised, autonomous with a sense of initiative and advanced analytical skills • Competent on Excel and PowerPoint • You are attracted by the perfumes and cosmetics world • You are a highly motivated and fast learner, who pays strong attention to details • You enjoy teamwork and have positive attitude with good project management skills • You are digitally savvy, organized, open-minded, agile, energetic, desire to work in a multi-cultural environment WHAT CAN WE OFFER? _________ • A challenging role in a fast moving, ambitious environment, with daily learning opportunities and passionate team members. • Beyond this role, your development is a pillar of our ambition. Parfums Christian Dior, as part of LVMH, offers a Career perspective with a worldwide presence and continuous growth within 75 distinguished Houses. So, How Far Will You Take Dior?