Sales Performance Coach

About the role Cartrack is hiring a Strategic 1:1 Performance Coach for sales teams. This is not motivational coaching—it's psychology-informed coaching using NLP and language techniques to spot blind spots and replace unhelpful thinking/communication patterns. You’ll coach reps across the entire sales cycle (prospecting, discovery, needs analysis, positioning, objections, negotiation, closing, and account development) so each session ends with clear, practical next step s they can apply immediately to improve performance. Key Responsibilities · Provide regular 1:1 coaching to selected sales team members. · Develop stronger strategic and commercial thinking around sales opportunities, challenges, and priorities. · Challenge assumptions and identify patterns that may be limiting performance or decision-making. · Use NLP and language-based coaching techniques to identify unhelpful framing, assumptions, or behavioral patterns and reframe them into more productive approaches. · Help individuals move beyond tactical problem-solving toward more strategic sales thinking. · Challenge individuals constructively and provide an objective external perspective. · Ensure every session results in clear, practical and measurable actions. · Support stronger decision-making, prioritization, communication, confidence, and execution. · Help sales professionals identify opportunities and approaches they may not have considered independently. Requirements · Bachelor's degree in psychology · Proven experience as a performance, business, executive, or sales coach. · Strong commercial and strategic business acumen. · Formal NLP training and/or significant practical experience using NLP techniques. · Experience coaching sales professionals, sales leaders, or commercial teams. · Excellent questioning, listening, and communication skills. · A direct, challenging, and constructive coaching style. · A strong focus on turning insight into practical business outcomes.