Senior Direct-to-Customer & E-Commerce Manager APAC

Careers that change lives start here. Medtronic is a global leader in healthcare technology with a Mission to alleviate pain, restore health, and extend life. Our 95,000 employees work across more than 150 countries to put patients first — developing innovative medical technologies that improve the lives of 72+ million patients each year. Your unique talents will help shape the future of healthcare while building a career grounded in purpose, growth, and impact. A Day in the Life The Diabetes business is focused on improving outcomes for people living with diabetes through advanced technologies, digital solutions, and connected care experiences. As diabetes care continues to evolve, e-commerce plays an increasingly important role in improving patient access, enhancing customer experience, and supporting sustainable business growth across the region. This position is an exciting opportunity to work with the Diabetes business. Medtronic announced its intention to separate the Diabetes division to promote future growth and innovation within the business and to reallocate investments and resources across Medtronic. The Diabetes division, now known as MiniMed, completed its IPO in March 2026. This separation provides our team with a bold opportunity to unleash our potential, enabling us to operate with greater speed and agility. As a separate entity, we anticipate leveraging increased investment to drive meaningful innovation and enhance our impact on patient care. While you will start your employment with Medtronic, upon completion of required local legal and employment processes, we expect your employment to transfer to MiniMed, subject to business needs and any applicable information and consultation requirements in your jurisdiction. The Senior E-Commerce Manager, APAC will lead the development and execution of the regional e-commerce strategy, establishing the foundations for a scalable digital commerce business across Asia Pacific. This role will be responsible for launching and expanding Medtronic e-shops, building a presence across relevant e-commerce platforms, and partnering with country, regional, and global stakeholders to accelerate commercial growth. The position is based in Singapore and follows a Flex work model. Travel across the APAC region is required to support market development, stakeholder engagement, and business priorities. The Senior E-Commerce Manager, APAC is responsible for developing and executing the regional e-commerce strategy for the Diabetes business. This role will establish the digital commerce foundation across APAC markets, drive online channel development, identify growth opportunities, and partner with commercial, marketing, digital, regulatory, and operational teams to expand customer access through e-commerce solutions. Primary Responsibilities Develop and Execute APAC eCommerce Strategy • Define the regional eCommerce vision and growth roadmap. • Align digital commerce strategy with overall business objectives. • Identify growth opportunities across APAC markets. • Prioritize investments across channels, platforms, and countries. Drive Revenue and Profitability • Own eCommerce sales, revenue, margin, and market share targets. • Develop annual operating plans and forecast sales performance. • Monitor key business metrics and implement corrective actions. • Optimize pricing, promotions, and product assortment. Manage Online Sales Channels • Oversee direct-to-consumer (DTC) websites and online stores. • Manage relationships with key marketplaces such as but not limited to • Lazada, Shopee, Tmall, JD.com, Rakuten, Amazon India, Flipkart • Negotiate commercial agreements and joint business plans with platform partners. Lead Digital Merchandising and Content Optimization • Ensure accurate product listings, content, and digital assets. • Optimize product discoverability and conversion rates. • Manage online merchandising calendars and promotional campaigns. • Improve category performance through data-driven insights. Deliver Best-in-Class Customer Experience • Monitor and improve the end-to-end customer journey. • Enhance website usability and checkout conversion. • Drive customer satisfaction, retention, and loyalty. • Resolve customer experience issues impacting business performance. Manage Digital Marketing and Traffic Generation • Partner with marketing teams on: • SEO, SEM, Paid media, Social commerce, Email marketing, affiliate programs • Measure traffic quality, acquisition costs, and return on investment. • Support regional campaign execution and localization. Data Analytics and Performance Management • Establish KPIs and reporting dashboards. • Analyze: • Sales trends, Conversion rates, Customer behavior, Marketing effectiveness, Marketplace performance, Present insights and recommendations to leadership Oversee eCommerce Operations • Partner with supply chain and operations teams to ensure: • Product availability • Inventory health • Demand planning • Order fulfillment • Returns management • Minimize stock-outs and excess inventory. Manage Regional and Local Stakeholders • Collaborate with: • Country business leaders, Marketing, Finance, Supply chain, Customer service, IT, Regulatory teams • Balance regional standards with local market requirements. Lead Digital Transformation Initiatives • Identify and implement new eCommerce technologies. • Improve platform capabilities and automation. • Evaluate emerging trends such as: • Social commerce • Live streaming • AI-driven personalization • Omnichannel integration Team Leadership and Capability Building • Lead and develop eCommerce and digital commerce teams. • Coach country teams on best practices. • Build regional capabilities in analytics, marketplace management, and digital marketing. • Foster a performance-driven culture Required Qualifications • Bachelor's degree and a minimum of 7 years of relevant experience, including 5+ years o…