Senior Ad Operations Specialist

Our Mission At Palo Alto Networks®, we’re united by a shared mission—to protect our digital way of life. We thrive at the intersection of innovation and impact, solving real-world problems with cutting-edge technology and bold thinking. Here, everyone has a voice, and every idea counts. If you’re ready to do the most meaningful work of your career alongside people who are just as passionate as you are, you’re in the right place. Who We Are In order to be the cybersecurity partner of choice, we must trailblaze the path and shape the future of our industry. This is something our employees work at each day and is defined by our values: Disruption, Collaboration, Execution, Integrity, and Inclusion. We weave AI into the fabric of everything we do and use it to augment the impact every individual can have. If you are passionate about solving real-world problems and ideating beside the best and the brightest, we invite you to join us! We believe collaboration thrives in person. That’s why most of our teams work from the office full time, with flexibility when it’s needed. This model supports real-time problem-solving, stronger relationships, and the kind of precision that drives great outcomes. Job Summary Your Career We are looking for a strategic and highly analytical, results-driven Senior Ad Operations Specialist to scale our global Ad Ops ecosystem. You will optimize core business processes, provide critical data-driven insights, and ensure operational consistency to support hyper-growth within the Digital Marketing team. You will serve as the foundational expert in ad technology, responsible for the end-to-end technical execution, testing, trafficking, and reporting of all programmatic and direct-buy campaigns, leveraging the Google Marketing Platform to ensure operational excellence and high-quality performance. Your Impact • Own the global daily operations within the Google Ad Server (CM360/GAM), Facebook, and Demandbase, acting as the final authority on campaign setup and targeting. • Spearhead the technical QA process for all ad creative (static, rich media, video, and third-party tags) to ensure they meet specification standards and function flawlessly. • Own the execution and QA of ad serving across all publisher websites, managing UTM, Google CLID, and tracking mechanisms to ensure comprehensive data capture. • Serve as the principal technical liaison for resolving complex ad-serving, tracking, and reporting discrepancies with internal teams, agencies, and partners. • Maintain the organization’s master ad tags and tracking pixels, ensuring seamless integration with various media channels. • Partner with 3rd party data providers (e.g., Demandbase, LiveRamp) to ensure precise and relevant targeting architecture. • Lead the technical onboarding and setup of new ad-tech vendors, ensuring seamless integration with the existing advertising stack. • Document and implement scalable best practices for campaign trafficking and naming conventions to reduce human error and maximize efficiency. Qualifications Your Experience • Bachelor's degree with 5+ years of experience in Ad Operations or Ad Technology. • Expert-level proficiency and hands-on experience with Google Campaign Manager 360 (CM360) and/or Google Ad Manager (GAM). • Deep understanding of HTML, JavaScript, rich media formats, VAST/VPAID for video, and global privacy regulations (GDPR, CCPA). • Proven ability to diagnose and resolve complex technical issues independently under high-pressure deadlines. Preferred Qualifications • Expert proficiency in DV360, SA360, and social platforms (LinkedIn, Facebook, X). • Familiarity with DSPs like Demandbase, The Trade Desk, or Adobe Advertising Cloud. • Experience with reporting from web analytics tools such as Google Analytics or Adobe Analytics. • Ability to translate complex technical requirements into actionable insights for non-technical stakeholders. Our Commitment We’re trailblazers that dream big, take risks, and challenge cybersecurity’s status quo. It’s simple: we can’t accomplish our mission without diverse teams innovating, together. We are committed to providing reasonable accommodations for all qualified individuals with a disability. If you require assistance or accommodation due to a disability or special need, please contact us at accommodations@paloaltonetworks.com . Palo Alto Networks is an equal opportunity employer. We celebrate diversity in our workplace, and all qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or other legally protected characteristics. All your information will be kept confidential according to EEO guidelines. Only Singaporeans