Client events and digital experience, Senior Associate

Line of Service Internal Firm Services Industry/Sector Not Applicable Specialism IFS - Brand & Communications Management Level Senior Associate Job Description & Summary About PwC  We believe that challenges are better solved together. That's why you'll join a diverse, global community of solvers - an unexpected mix of people that come together to build trust in society and solve important problems. With us, you are encouraged to lead with your heart and values, and where your unique skills are developed and put to work in unexpected and exciting ways, superpowered by technology. Firmwide Corporate Services Our Firmwide Corporate Services unite to help build our competitive advantage with first class support internally. Spanning Administration, Business Development, Chairman’s Office, Compliance, Finance, Human Resources, Learning and Development, Legal, Marketing and Communications, Operations and Change Management, and Technology, we power our lines of services to make sure all of us have the right sources, services and technology to be the best we can be. Not all of us work directly with external clients. Some of our most talented people choose to harness their skills, experience, expertise and service excellence within PwC. The possibilities are endless and our business landscape is changing everyday. Responsibilities • This role sits within the client events and d igital experience specialist team which is part of the wider marketing and communications function. As part of this specialist team, you will be expected to p lan, organise, and execute events (physical, hybrid, and virtual), including conferences, webinars, seminars, and trade shows, involving government and industry leaders. • You will be expected to b uild and maintain strong relationships with stakeholders, both internal and external, ensuring event objectives align with business goals. • Demonstrate excellent communication and interpersonal skills to effectively collaborate with team members and stakeholders, ensuring clarity and alignment throughout all project phases. • Efficiently manage time to prioritise tasks and meet deadlines in a fast-paced work environment. • Manage event budgets and negotiate contracts with vendors whilst ensuring high-quality experiences, under the supervision of the Events lead. • Coordinate event setup, including venue selection, catering, and AV support for events and webinars. • Plan, develop and m anage and execute event-led marketing and client engagement campaigns and marcom act ivities with the objectives of encouraging event registration/sign ups, post-event publicity/visibility, and to support the key stakeholders’ relationship building. • The role includes d evelop ing i ntegrated client engagement and events marketing communications materials ( such as social media posts , videos and photo-taking) for distribution across multiple channels, audience segments and stakeholder groups, from conceptualisation/angling to audience planning, messaging, content development and post- event communications materials across the event lifecycle • Use CRM, marketing automation and event technology platforms to manage campaign delivery, track performance and support reporting • Monitor campaign, attendance and client feedback data to evaluate performance, support post-event follow-up and identify opportunities for improvement • Perform any other duties as assigned Requirements Core experience • Degree in business administration, marketing or communications • Minimum of 5 years of experience in B2B marketing, with strong exposure to event-planning and event-led marketing , client engagement campaigns and stakeholder management, preferably within professional services • Experience using CRM, marketing automation and event technology platforms such as Cvent and GlobalMeet , Microsoft Teams, Salesforce or Marketing Cloud to deliver events and track performance • Excellent written and spoken English, with the ability to craft clear, compelling and audience-relevant marketing and client engagement communications . Skills and capabilities • Strong project and event management capability, with the ability to plan, coordinate and manage multiple workstreams across event planning, execution, reporting and campaign delivery • Strong marketing and campaign delivery experience , with the ability to support the development and execution of effective campaigns and client engagement activities aligned to business priorities and audience needs • A keen interest in business, market and client issues and the ability to translate insight into relevant marketing activity • Effective communications capability across multiple channels (such as website, social media and newsletters) and audience segments, with the ability to tailor messaging, tone and format to different stakeholder groups and objectives • Sound analytical skills , with the ability to use campaign, digital and client feedback data to evaluate performance and identify opportunities for improvement • Excellent stakeholder management skills, with the ability to influence, collaborate and build trusted relationships across teams • Flexible approach to handle fluctuating work volumes and the ability to work under pressure. • Creative, collaborative and outcome-driven, with strong problem-solving skills and a proactive approach • Comfortable using AI-enabled and digital tools to improve marketing productivity and workflow efficiency • Able to work independently and also as a team player. Education (if blank, degree and/or field of study not specified) Degrees/Field of Study required: Degrees/Field of Study preferred: Certifications (if blank, certifications not specified) Required Skills Optional Skills Accepting Feedback, Accepting Feedback, Active Listening, Advertising, Analytical Thinking, Brand Management, Brand Marketing, Campaign Messaging, Communication, Creative Design, Creativity, Digital Marketing, Embracing C…