Regional Product Marketing Manager (TV/AV/Monitor)

Position Summary As the Regional Product Marketing Manager, you will drive the Monitor business across Southeast Asia and Oceania (SEAO), translating HQ strategy into regional priorities and market-level action plans that drive sustainable revenue, profitability and market share growth. You will be part of the TV/AV/Monitor Product Marketing Center of Excellence (CoE), working closely with Samsung’s HQ in South Korea, country subsidiaries and cross-functional teams across the Regional HQ. The role combines business strategy, performance management, product portfolio and pricing strategy, go-to-market planning and product marketing capability development across markets. Your primary focus will be the Monitor business, covering Gaming, Office/General Use and Smart Monitors. Depending on business needs and your experience, the scope may also expand over time to include Sound Devices such as Soundbars, Party Audio and Wi-Fi Speakers. Role and Responsibilities As part of the TV/AV/Monitor Product Marketing COE, you will own the regional Monitor business across eight markets and report to the TV/AV/Monitor Product Marketing Head. Regional Business Strategy • Translate HQ TV/AV/Monitor strategy, product direction and priorities into clear regional strategies and market-level action plans. • Develop a strong understanding of assigned markets, analyzing market trends, competitors and business performance to identify growth opportunities and gaps by country. • Develop and drive regional growth initiatives and strategic projects, with clear objectives and measurable business impact. Business Performance Management • Analyze regional and market performance across key metrics including sales, market share, profitability and product mix, and provide regular updates to management. • Review country business plans, identify performance gaps and root causes, and work with local teams to develop and track corrective and recovery actions. • Monitor sell-in, sell-out, inventory, weeks of supply and aging to identify demand and stock risks early and drive appropriate actions. Product Portfolio & Pricing Strategy • Optimize the regional Monitor portfolio and price-band architecture to strengthen market coverage, competitiveness and profitability. • Consolidate market requirements and provide HQ with regional input on product line-up, specifications, positioning and market needs. • Define regional pricing and promotional guardrails while allowing appropriate adaptation to local market conditions. Go-to-Market Planning • Define regional GTM direction for key product launches, priority growth segments and strategic campaigns, with a particular focus on the Monitor business. • Review local launch plans, challenge assumptions, provide feedback and track execution across key launch indicators such as sales ramp-up, awareness and in-store/display execution. • Develop regional promotions and product bundles, and analyze promotional ROI to assess business impact. Product Marketing Capability Development • Identify high-performing market initiatives and global best practices, and develop playbooks and toolkits to scale effective approaches across the region. • Build common PM tools, templates, dashboards and analytical approaches to improve consistency, efficiency and decision-making. • Leverage automation and AI tools to streamline recurring reporting and analysis. • Strengthen country PM capabilities through business reviews, coaching, shared standards and capability-building initiatives. Skills and Qualifications Required Qualifications • Bachelor’s degree required; postgraduate qualifications such as an MA or MBA are preferred. • 8+ years of relevant experience in Product Marketing, Product Management, Commercial Strategy or a related function within consumer electronics, technology or device businesses. • Strong commercial and strategic thinking, with the ability to translate business objectives into practical plans and measurable actions. • Strong analytical and problem-solving skills, including the ability to identify root causes and translate data into actionable insights. • Strong interpersonal and communication skills, with the ability to influence and collaborate effectively with senior stakeholders, country teams and cross-functional partners. • Proactive, practical and results-oriented approach, with the ability to manage multiple priorities in a fast-paced regional environment. • Comfortable leveraging AI and digital tools to improve analysis, reporting and ways of working. Preferred Qualifications • Product Marketing experience in the Monitor business, particularly Gaming Monitors, is highly preferred. • Regional or subsidiary Product Marketing experience within Consumer Electronics, particularly across SEAO markets. * Please visit Samsung membership to see Privacy Policy, which defaults according to your location. You can change Country/Language at the bottom of the page. If you are European Economic Resident, please click here .