Strategic Marketing Manager (APAC )

About Us Veralto Veralto launched in October 2023 as a $5 billion global leader in essential technologies with a bold vision for creating an enduring positive impact for the world. Our operating companies  are building on a long-standing legacy of success, innovation, and deep customer trust as they work to create a safer, cleaner, more vibrant future. Veralto is headquartered in Waltham, Massachusetts with 13 operating companies and 300+ locations worldwide. Our global team of 16,000 associates is committed to making an enduring positive impact on the world united by a powerful purpose. Safeguarding the  World ’s Most Vital Resources ™ Veralto's Water Quality Companies' – Hach, Chemtreat, Trojan Technologies, OTT Hydromet, Sea-Bird Scientific, McCrometer, XOS & Aquatic Informatics- helps to manage, treat, purity & protect the global water supply from municipal & wastewater treatment facilities to lakes, rivers, watersheds, and oceans Our Product Identification companies – Videojet, Esko, X-rite, Linx, and Pantone help package and protect the world’s food, medicine, and essentials by tracing and authenticating billions of goods that travel the global supply chain daily. Please login to our site - https://www.veralto.com/ WATER QUALITY PLATFORM Water Quality (‘WQ”) Platform is part of the Environmental & Applied Solutions reporting segment and is a global leader in water quality analysis and treatment, providing instrumentation and disinfection systems to help analyze and manage the quality of ultra-pure water, portable water, wastewater, groundwater, and ocean water in residential, commercial, industrial, and natural resource applications. Our water quality business provides products under a variety of brands, including Hach, Trojan Technologies, McCrometer and ChemTreat. WQ Asia has sales offices in India, Australia, New Zealand, Singapore, South Korea, Thailand, Malaysia, Indonesia, Vietnam, and the Philippines. Every person is unique, but we all have something in common: the need for safe, clean water. And it’s only by bringing together people with diverse ideas, perspectives, and backgrounds that we can solve the complex water problems of our changing world. About Role ROLE DESCRIPTION The Strategic Marketing Manager leads and drives cross-functional alignment to deliver commercial growth in their assigned vertical and/or region: • Develop and execute the commercial strategy for the industrial vertical across India & APAC, partnering cross-functionally with Sales and Service, Product Management and Innovation, Demand Generation and Brand, and Operations to deliver high-single-digit growth • Drive cross-functional alignment on vertical/region growth strategies and ensure the cross-functional teams are translating strategies to action effectively through good Action Plans, Funnel Management, Growth Rooms, Daily Management, etc. • Work with the Product Management team to create new product commercialization plans by creating a comprehensive marketing plan including target personas, sales metrics, downstream marketing strategy, and sales enablement tools; regularly review existing go-to-market strategies to accelerate growth. • Lead the annual Commercial Planning process for assigned vertical/region and partner with cross-functional teams to translate strategies to action, ensuring objectives are met throughout the year • Gain an intimate understanding of customer problems through primary and secondary research and effectively communicate insights to inform strategies and tactics • Lead the research and assessment of current and future market conditions/dynamics including macro factors, competitive landscape, industry trends, and customer needs, then translate findings into insights, strategy, and tactics Role Specific Behaviors Drives Commercial Growth Strategy : • Develops and communicates a clear commercial growth strategy for assigned verticals and regions by integrating customer insights, market intelligence, competitive analysis, and business objectives. • Aligns cross-functional stakeholders around strategic priorities and ensures execution plans are focused on achieving sustainable high-single-digit (HSD) growth. Customer & Market Insights • Demonstrates deep understanding of customer challenges, industry trends, regulatory drivers, and competitive dynamics through primary and secondary research. • Translates complex market data into actionable insights that influence commercial strategies, product roadmaps, market expansion decisions, and customer engagement approaches. Executes Through Cross-Functional Leadership • Drives accountability and alignment across Sales, Service, Product Management, Innovation, Demand Generation, and Operations to execute growth strategies effectively. • Uses structured management processes such as Action Plans, Funnel Management, Growth Rooms, Daily Management, and Veralto Enterprise System tools to monitor performance, identify gaps, and accelerate results. Advances Innovation & Market Expansion • Identifies and evaluates adjacent market opportunities, emerging applications, and transformational technologies to expand Trojan's growth potential. • Influences product commercialization and long-term innovation by providing strategic market direction, defining customer needs, supporting go-to-market planning, and shaping the 5-year product roadmap. What We Are Looking For (Skills & Qualifications) • Bachelor’s degree required; MBA or other advanced Marketing degree preferred • 5+ years’ relevant experience, preferably in marketing, corporate strategy, and/or product management • Strategic and growth-oriented mindset, collaborative working style, and customer centricity • Demonstrated ability to drive growth initiatives • Ability to plan and manage at both strategic and operational levels • Ability to present highly complex, technical, or difficult messages clearly and persuasively • Strong strategic planning and analysis ski…