Senior / PDC Specialist (Patient Marketing), Refractive, SEA

The PDC Specialist – Patient Marketing, Refractive SEA supports the Practice Development Consulting (PDC) function by providing patient-marketing intelligence, digital performance analysis, campaign tracking, content development and execution support to improve patient acquisition and clinic growth across Southeast Asia. Key Responsibilities • Analyze patient marketing and digital campaign performance. • Track and report campaign effectiveness and key metrics. • Develop and coordinate marketing content and promotional materials. • Support patient acquisition and clinic growth initiatives. • Provide marketing insights and recommendations to clinics and stakeholders. • Collaborate with regional teams to execute marketing programs across Southeast Asia. Requirements • Bachelor's degree in Marketing, Digital Marketing, Communications, Analytics, Business, or a related field. • 3-5 years of experience in digital marketing, patient marketing, or campaign management. • Strong experience with digital performance analysis and campaign tracking. • Hands-on experience with platforms such as SEMrush, Google Analytics, Google Search Console, Google Ads, Meta advertising platforms and marketing dashboards/BI tools. • Experience managing agencies, designers or creative production. • Experience developing or adapting digital and physical marketing materials. Preferred • Experience in healthcare, medical devices, ophthalmology, or related industries. • Familiarity with patient acquisition and customer journey strategies. • Experience supporting multiple Southeast Asian markets. Your ZEISS Recruiting Team: Chloe Tan