E-commerce Growth Specialist

E-commerce Growth Specialist Location: Kuala Lumpur Markets: Malaysia & Singapore Exciting Times Ahead at EPOS 🚀 We’re at an exciting stage of building and scaling our online commerce business from 0→1 , and we’re looking for an E-commerce Growth Specialist who wants to be part of that journey. You’ll play a key role in shaping how we grow our online presence across Malaysia and Singapore — from bringing more customers to our stores and creating high-impact campaigns, to generating qualified leads and ultimately converting them into sales. What does success look like? You’ll help us build a repeatable e-commerce growth engine that consistently delivers stronger traffic, successful campaigns, qualified leads, higher conversion and growing GMV . We’re looking for someone who is commercial, data-driven and hands-on — someone who enjoys building, experimenting and figuring out what works, rather than simply operating an established playbook. What You’ll Do Drive E-commerce Growth & GMV • Own and drive e-commerce growth initiatives across Malaysia and Singapore, with accountability for traffic, leads, conversion, orders and GMV . • Identify growth opportunities across products, customer segments, platforms and channels and turn insights into actionable initiatives. • Work closely with Marketplace Operations on product positioning, pricing, bundles and promotional mechanics to maximise commercial outcomes. • Identify and scale winning products, campaigns, audiences and channels . • Continuously experiment with new growth opportunities and develop successful initiatives into repeatable growth levers. Own Campaigns & Commercial Activations • Plan and drive major marketplace moments including 9.9, 10.10, 11.11, 12.12 , payday campaigns and other platform-led initiatives. • Develop campaign concepts, offers and promotional mechanics designed to increase traffic, engagement, leads, conversion and GMV . • Coordinate campaign execution across Marketplace, Marketing, Sales and Customer Operations. • Analyse campaign performance and translate learnings into improvements for future campaigns. • Build always-on commercial initiatives beyond mega campaigns to maintain consistent growth throughout the year. Grow Traffic & Customer Acquisition • Develop strategies to grow quality traffic across marketplaces, social commerce and other relevant digital channels. • Explore and test new customer acquisition opportunities, including affiliate programmes, creators and commercial partnerships that can drive traffic, qualified leads and GMV. • Work closely with Marketing to turn content, campaigns and customer insights into measurable e-commerce opportunities. • Analyse traffic quality and customer behaviour to understand which channels and audiences are most likely to convert. Turn Leads into Customers • Own and optimise the customer journey across Traffic → Product Interest → Lead/Purchase → Demo → Activation . • Develop initiatives that generate qualified, high-intent leads from e-commerce channels. • Work closely with Sales and Customer Operations to improve lead handover, follow-up and conversion. • Identify where customers drop off and develop experiments to improve lead-to-demo, demo-to-sale and overall conversion rates . • Develop conversion initiatives such as bundles, vouchers, free demos and targeted offers . Use Data to Find the Next Growth Opportunity • Track the key numbers that matter — traffic, leads, conversion, orders, GMV and customer acquisition . • Analyse performance by product, campaign, audience and channel to identify what's working and what needs to change. • Build clear reporting that connects e-commerce activity to actual commercial outcomes. • Turn data and customer insights into actionable recommendations for campaigns, products and customer journeys. • Establish a test-and-learn culture where successful experiments can be scaled quickly. What Success Looks Like You’ll know you’re succeeding when: • Traffic is growing and we're attracting the right customers. • Campaigns consistently translate into stronger engagement, leads and GMV . • Our online channels generate a growing pipeline of qualified leads . • More leads successfully progress from interest → demo → sale → activation . • We have identified repeatable growth levers that can be scaled across Malaysia and Singapore . • Our online shop evolves from an early-stage channel into a meaningful contributor to the business . What We’re Looking For • 3–8 years of experience in e-commerce, marketplace growth, digital commerce, commercial growth or a related role. • Strong understanding of platforms such as Shopee, Lazada, TikTok Shop or other major marketplaces . • Track record of driving traffic, campaigns, GMV and conversion , rather than focusing solely on paid advertising. • Strong understanding of the e-commerce funnel and how different commercial levers influence customer behaviour. • Experience with lead generation and conversion would be particularly valuable. • Exposure to affiliate, creator or partnership-led growth is advantageous. • Commercially minded and comfortable using data to make decisions. • Comfortable working across Marketing, Marketplace, Sales and Customer Operations . • Most importantly, you should enjoy building from the ground up . We want someone who is comfortable experimenting, learning quickly and creating the playbook rather than waiting for one to be given.