Regional Commercial Strategy Lead (E-commerce)

Who we are Intrepid Asia is a leading Ecommerce and Digital Solutions Provider in South East Asia. We offer end-to-end omni-channel ecommerce management, Livestreaming, Video production & Affiliate Management for Social Commerce plus full funnel Digital Marketing Services and advanced Market Intelligence, all powered by state of the art inhouse Technology to our client base of leading international brands across all key marketplaces and social platforms in all 6 SEA countries. Brands love our regional presence, our excellent data-driven and growth-focused services which are enabled by the strongest team in the industry, and our advanced marketing and tech capabilities. We are growing rapidly and as the exclusive partner of Flywheel in SEA, we offer many exciting opportunities to work with leading brands across multiple categories and key industry players. By joining us, you will work on the cutting edge of digital and social commerce in SEA, and experience what it takes to drive a successful ecommerce business end-to-end. The team you will be part of The Brand Management Team is the strategic growth partner for Intrepid’s brand portfolio across Southeast Asia. The team combines commercial strategy, category expertise, platform knowledge, and cross-functional collaboration to drive sustainable ecommerce growth. Working closely with Operations, Marketing, Live Commerce, Product, and BI teams, Brand Management plays a critical role in shaping client strategy, improving performance, and delivering scalable growth solutions across the region. The part you will play The Regional Commercial Strategy Lead is a high-impact regional role responsible for driving commercial strategy, transformation programs, and capability development across Intrepid’s ecommerce business. You will work closely with regional leadership and country teams to identify growth opportunities, improve commercial performance, standardize best practices, and lead strategic initiatives across six Southeast Asian markets. This role combines commercial strategy, analytics, project management, category management, learning and development, and stakeholder management. As a Regional Commercial Strategy Lead you will take charge of Commercial Strategy & Transformation • Lead regional strategic initiatives that improve commercial performance, operational scalability, and service excellence. • Partner with leadership teams to define commercial priorities, strategic roadmaps, and annual business plans. • Drive cross-functional transformation programs from ideation through implementation and performance tracking. • Establish governance frameworks and operating rhythms to improve execution across regional initiatives. Category & Market Strategy • Develop category strategies using ecommerce trends, consumer insights, competitive intelligence, and marketplace developments. • Identify growth opportunities across categories, channels, and markets and translate them into actionable commercial plans. • Work with country teams to align regional priorities with local execution strategies. • Monitor emerging platform capabilities and industry best practices to strengthen Intrepid’s competitive positioning. Analytics & Commercial Excellence • Build KPI frameworks, dashboards, and reporting mechanisms to enable data-driven decision-making. • Analyze business performance across markets to identify opportunities, risks, and operational improvement areas. • Lead business reviews and synthesize complex data into clear strategic recommendations for senior leadership. • Partner with BI and Product teams to improve data quality, reporting visibility, and commercial insights. Program Management & Process Excellence • Lead high-impact regional projects involving Commercial, Product, Operations, Technology, and Country teams. • Define project governance, milestones, success metrics, and communication plans. • Drive adoption of new tools, AI capabilities, automation initiatives, and commercial processes across the organization. • Standardize regional playbooks, SOPs, and best-practice frameworks to improve consistency and scalability. Capability Building & Live Commerce • Own the regional capability development roadmap for commercial teams. • Design and enhance onboarding programs, training curricula, commercial playbooks, and certification frameworks. • Facilitate regional workshops and knowledge-sharing sessions across Southeast Asia. • Partner with Live Commerce teams to improve livestream strategy, operational excellence, and service innovation. • Support new livestream products, premium service offerings, and AI-powered commerce initiatives. Stakeholder Management • Act as a trusted strategic partner to regional and country leadership teams. • Influence cross-functional stakeholders without direct authority to drive alignment and execution. • Build strong collaborative relationships across Commercial, Product, Marketing, Operations, Finance, and Technology teams. • Present strategic recommendations, business updates, and transformation progress to senior leadership. What we are looking for • 5–7 years of experience in Commercial Strategy, Ecommerce, Management Consulting, Category Management, PMO, Business Operations, or related strategic roles. • Strong understanding of ecommerce ecosystems and marketplace platforms such as Shopee, Lazada, TikTok Shop, Amazon, or similar. • Proven experience leading complex regional or cross-functional initiatives. • Experience in commercial planning, business transformation, operational excellence, or category strategy. • Strong analytical and problem-solving skills with the ability to translate data into actionable business recommendations. • Excellent project management skills and the ability to manage multiple strategic workstreams simultaneously. • Experience designing training programs, playbooks, or capability-building initiatives is an advantage. • Exposure to livestream…