Social Media Lead

Social Media Lead Reporting to: Chief Marketing Officer Location: Fully Remote — European Time Zones Employment: Full-time About the Role We are looking for a Social Media Lead to own and grow CXM’s global social media presence across organic and paid channels. This is a hands-on, player-coach role combining strategy, execution, performance optimisation, community management, and team leadership. You will play a key role in consolidating CXM’s regional social presence, improving performance across markets, and building a consistent, engaging global brand presence. Key Objectives • Consolidate all regional Facebook pages into a single global page within the first 90 days, with no loss of existing followers. • Deliver agreed ROAS targets across paid social campaigns by the end of Q4. • Drive quarter-on-quarter improvement in reach, engagement, follower growth, and CTR. • Establish a consistent monthly social media performance reporting and optimisation rhythm. • Launch a follower-exclusive content and promotions programme within the first six months. • Build scalable processes and, over time, support and lead local social media managers. Key Responsibilities Strategy & Planning • Develop and execute CXM’s global social media strategy in line with wider marketing objectives. • Build and manage content calendars across campaigns, promotions, company updates, and market opportunities. • Identify emerging platform, audience, and content trends. Content & Community • Coordinate, schedule, and publish content across relevant social platforms. • Maintain consistency in brand identity, tone of voice, messaging, and positioning. • Manage comments, direct messages, and community interactions professionally and promptly. • Monitor sentiment and escalate customer issues or recurring concerns to the appropriate teams. Paid Social • Plan, launch, manage, and optimise paid social campaigns, particularly across Meta. • Manage budgets across markets and campaign objectives. • Test and optimise audiences, creatives, placements, and messaging. • Improve campaign performance across reach, traffic, engagement, conversions, and cost efficiency. Analytics & Reporting • Track and analyse organic and paid social performance. • Produce regular performance reports with clear insights and recommendations. • Turn data into actionable optimisation decisions. • Monitor competitor activity and platform developments. Cross-Functional Collaboration • Work closely with design, content, regional marketing, CXM Support, compliance, and other internal teams. • Support product launches, promotions, events, partnerships, and wider marketing campaigns through social media. Team Leadership • Provide direction and support to local social media managers as the team develops. • Establish standards, processes, and best practices across markets. • Remain hands-on while coaching and developing the wider social team. • Proven experience managing social media for a global or multi-market brand. • Strong hands-on experience with paid social, particularly Meta Ads . • Strong understanding of organic social, content strategy, and community management. • Demonstrable ability to analyse social performance and optimise based on data. • Experience managing budgets, campaigns, audiences, and creative testing. • Strong brand, content, and copy judgement. • Excellent stakeholder and cross-functional communication skills. • Experience working in regulated industries such as fintech, crypto, or financial services is advantageous. • Experience managing or mentoring social media teams is a plus. • Comfortable working independently in a fully remote environment. What We Offer • The opportunity to own and shape CXM’s global social media function. • A genuinely remote role with flexibility across European time zones. • The chance to consolidate and build a global social operation from the ground up. • A strong, experienced team and supportive leadership environment. • Competitive base salary plus a performance-based bonus linked to social KPIs and campaign results. Recruitment Process Stage 1: HR screening interview Stage 2: Interview with the CMO, potentially including the CEO