General Manager

About the Role We are a Singapore pest control company looking for ahands-on General Manager to run the business day to day and grow it through digital marketing and data-driven decisions. You will own the profit-and-loss account, generate leads online, keep a small field team scheduled, safe and productive, and be measured on revenue, gross margin, cost per acquired customer and customer retention. This is a working role — you will meet customers, inspect sites and quote jobs yourself, not manage from a desk. Pest control experience is an advantage, but we are open to strong operations and commercial managers from other service or field-based industries. Key Responsibilities Operations & Service Delivery • Plan and oversee residential, commercial and emergency pest control jobs • Schedule technicians daily by workload, location, treatment type and urgency • Review job sheets, service reports and treatment records; monitor callback rate and service quality • Manage stock and procurement of chemicals, baits, equipment, PPE and vehicles • Conduct site inspections, prepare quotations and support the team in the field when demand is high Sales & Customer Management • Convert enquiries from online, phone and referral channels into confirmed jobs • Quote and negotiate one-off treatments and recurring contracts while protecting margin • Target F&B outlets, offices, warehouses, retail, condominiums, construction sites and property managers • Handle escalated complaints, warranty claims and service recovery personally • Conduct service reviews with contract customers and secure renewals Digital Marketing & Content • Own the company's website, Google Business Profile, Facebook, Instagram, TikTok and WhatsApp Business presence • Run Google Ads and Meta / TikTok Ads: budgets, targeting, creative testing, bid management • Manage local SEO — service pages, location pages, reviews, structured data • Produce short-form video and photo content on site; use AI tools for scripting, editing, voice-over, subtitles and copywriting • Respond to enquiries, reviews and messages across all channels within defined response times Data, Reporting & Automation • Build and maintain a Power BI dashboard covering revenue, gross margin, job costs, lead sources, conversion, technician utilisation and receivables • Consolidate data from accounting, CRM, Google Analytics 4, Search Console and ad platforms into one reporting model • Track cost per lead, cost per acquired customer, gross profit per job and contract renewal rate • Deliver a monthly management pack to the Directors with commentary and recommended actions • Automate lead capture, appointment reminders, follow-ups, review requests and renewal notices using tools such as Zapier, Make or n8n P&L, Compliance & People • Full accountability for revenue, gross profit, operating costs, cash flow and net profit • Set pricing, monitor job-level profitability, control overheads and chase receivables • Ensure compliance with NEA licensing, vector control requirements, WSH obligations, chemical handling rules and PDPA • Recruit, train, schedule and supervise technicians, sales and admin staff Requirements — Essential • Experience supervising or coordinating a team in a service, field-operations or trade business — we are interested in what you have run and what you achieved, not the number of years on your resume • Abilityto plan and schedule a field team, and to keep jobs running on time and to standard • Confidence dealing with customers directly — site visits, quotations, negotiation and complaint handling • Commercial judgement: comfortable with pricing, costs, margin and chasing outstanding payments • Willingness to be hands-on and work outside an office; this is not a desk-based management role • Willingness to learn the technical side of pest control and obtain the relevant certification • Valid Class 3 driving licence — the role requires independent travel to customer sites islandwide • Strong spoken and written English — required for customer proposals, regulatory documentation and all marketing output Requirements — Advantageous • Experience in the pest control industry, including knowledge of common Singapore pests, treatment methods, chemicals, dosage and application equipment • Familiarity with NEA licensing, vector control requirements and inspection documentation • Pest management certification or vector control competency training • Experience servicing F&B, property management or facilities clients • Proven P&L or budget ownership • Working knowledge of digital marketing: Google Ads, Meta / TikTok Ads, local SEO and Google Business Profile • Strong Excel skills and comfort working with business data and reports • Practical use of AI tools (ChatGPT, Claude or similar) for content, copywriting and analysis • Power BI dashboard building, Power Query and DAX • Short-form video production and editing • WordPressor CMS website management, basic HTML / CSS, tracking implementation • Workflow automation (Zapier, Make, n8n, Google Apps Script) • AEO/ GEO optimisation for AI search visibility • Ability to communicate in other languages commonly used in Singapore, as our technician team and some customers are more comfortable in these languages What We Offer • Direct reporting line to the Directors with real decision-making authority • Performance incentive tied to revenue and profit growth • Budget for tools, software and training • Support to obtain pest management certification and technical training if you are new to the trade • The scope to build the systems and marketing engine yourself, without corporate layers