Graphic Designer

Job Purpose The Creative and Digital Designeris responsible for conceptualizing, developing, and executing integrated marketing campaigns for theConsumer Banking Group (CBG) in Singapore. With a primary focus on creative design, and video production, this role drives product acquisition and engagement by creating compelling multimedia assets. You will leverage a blend of traditional production techniques and innovative digital tools to enhance campaign efficiency, personalization, and visibility. This role requires creative storytelling, hands-on technical production, and a forward-thinking approach to integrating new technologies into the modern marketing stack. Responsibilities Multimedia Campaign Creative Production and Strategy 1. Lead end-to-end production of video content for ATL, BTL, and digital platforms, from storyboarding and scripting to editing and final delivery. 2. Conceptualize and produce high-utility multimedia assets—including social-first shorts, product explainers, and campaign videos—that resonate with target customer segments. 3. Contribute to the overall marketing campaign strategy by identifying opportunities for effective customer engagement and conversion across digital and search-driven platforms. 4. Tailor creative content to specific customer segments to enhance clarity, relevance, and emotional resonance. Creative Design & Asset Production 1. Responsible for the development and production of creative assets for ATL, BTL, and search-driven platforms, including video, digital advertisements, banners, social media content, and out-of-home media. 2. Ensure all creative materials adhere to branding standards and relevant advertising guidelines. 3. Utilize and maintain creative resource libraries (graphics, web assets, and templates) to support agile asset creation. Campaign Execution & Optimization 1. Collaborate effectively with internal teams (e.g., product, insights, brand, and performance marketing) to ensure seamless campaign execution. 2. Leverage campaign performance data, gather feedback, and apply insights, including visibility metrics in search-driven environments, for future creative optimization and development. 3. Ensure accuracy and compliance of all content with regulatory requirements and marketing guidelines. Copywriting 1. Develop clear, concise, and compelling copy for all marketing materials across various platforms and channels. Requirements a) Proven experience in marketing, with a focus on campaign development and creative execution. b) Strong portfolio showcasing successful marketing campaigns, including creative assets development and video creation samples. c) Demonstrated ability to conceptualize and develop integrated marketing campaigns across ATL and BTL channels. d) Understanding of, or strong interest in content optimization and discovery; experience in creating content optimized for digital platforms is desirable. e) Expert proficiency in Adobe Creative Suite, specifically Premiere Pro and After Effects. f) A curious, future-looking mindset with a commitment to learning and implementing emerging technologies in compliance with regulations. g) Minimum 6–8 years+ of relevant experience. Comments for Vendors: Thanks, and Best Regards Lini Recruitment Consultant R22108463