Marketing (Social Media) Content Creator

About the role You will independently own and grow a TikTok channel from zero for a B2B metals recycling company. This is a hands-on freelance role where you'll take full ownership of planning, creating, posting, analysing performance, and generating leads — with complete visibility into the channel's results. Key responsibilities • Plan content calendars focused on generating inquiries • Film, edit and post at least 4 videos per week using a smartphone and basic gear • Turn technical topics (sampling, assay, melting loss) into short, engaging videos • Track analytics and refine strategy on a weekly basis • Engage with comments and DMs to capture real leads • Document a clear SOP so the process can be handed over smoothly later • Present final results, including strategy, KPIs and recommendations About you • Available on a freelance / project basis for 5–6 months • Comfortable working hybrid (mostly remote, with scheduled on-site days for filming when required) • Creative, proactive and confident taking full ownership • Willing to learn by doing (no advanced editing skills needed — CapCut is perfectly fine) • Genuine interest in content creation and social media marketing • Strong self-management, clear communication, and ability to deliver consistently each week