Tiktok Livestream & Growth Executive

The Role We are looking for an experienced TikTok Livestream Specialist to join Zen Beauty as our in-house expert on TikTok livestream performance.This is not a hosting role. You will work closely with our livestream hosts and marketing team to improve performance through data, platform knowledge, testing and strategy. Key Responsibilities • Lead TikTok livestream strategy and performance optimisation • Monitor TikTok algorithm, platform updates and policy changes • Analyse livestream data such as viewership, watch time, engagement, GMV and conversion • Identify performance gaps and recommend improvements • Develop livestream strategies, playbooks and SOPs • Advise hosts and marketing team on stream structure, timing, hooks and promotions • Test different formats, timings and offers to improve results • Monitor competitors and TikTok livestream trends • Provide basic support for TikTok Ads related to livestreams • Prepare performance reports and recommendations • Assist with ad-hoc duties such as order fulfilment and product listing management Requirements • Proven experience in TikTok livestreams and/or TikTok Ads at a senior or specialist level • Strong understanding of TikTok livestream algorithms and TikTok Shop • Good knowledge of e-commerce livestreaming and sales strategies • Strong analytical skills and ability to turn data into actionable improvements • Able to communicate strategies clearly to hosts and the marketing team • Experience in beauty, wellness, fashion or retail is an advantage