Marketing Intern

Hey Co Group (HCG) is a fast-growing F&B and lifestyle group behind multiple brands across Singapore — including cafes, restaurants, and innovative dining concepts. We are not a corporate company. We are builders. We move fast, test ideas, and scale what works. Marketing here is not theory — it directly drives revenue. About the Role This is a hands-on, execution-focused + AI-driven internship. You will not just “assist” — you will help create, launch, and optimise real marketing campaigns across multiple brands. What You’ll Be Doing 1. Content Creation (AI-Assisted) • Create and execute content for Instagram, TikTok, Xiao Hong Shu • Film and produce short-form videos across outlets • Use AI tools (ChatGPT, CapCut, Canva AI) to: • Generate hooks, captions, and scripts • Speed up editing and content production 2. Campaign Execution • Assist in launching promotions, seasonal campaigns, and collaborations • Coordinate with influencers, partners, and platforms (Grab, Chope, etc.) • Ensure campaigns are executed properly on the ground 3. Trend & Growth Research • Identify trending content, viral formats, and competitor strategies • Use AI tools to analyse trends and generate ideas • Contribute to weekly marketing brainstorming 4. On-Ground Marketing • Support activations, events, and outlet marketing • Work closely with outlet teams • Gather real customer feedback and insights 5. CRM & Customer Engagement • Assist with EDMs and loyalty campaigns • Use AI to draft and personalise messaging • Support customer engagement initiatives What We’re Looking For Must Have • Strong interest in marketing, branding, or F&B • Comfortable with Instagram, TikTok, and social content • Curious and open to using AI tools • Proactive, hands-on, and willing to execute • Bonus (High Value) • Experience with AI tools (ChatGPT, Midjourney, Canva AI, CapCut) • Basic video editing or design skills • Experience creating content or running social media accounts • Interest in trends, food, and hospitality What You’ll Gain • Real experience across multiple F&B brands • Hands-on exposure to campaigns, content, and growth marketing • Learn how to use AI in real business scenarios • Direct mentorship from founders and marketing leads • Opportunity to convert to full-time Why Join Us • Fast-paced, no-bullshit learning environment • You will work on real campaigns, not just observe • Build a strong portfolio of content and marketing work • Be part of a team that values speed, creativity, and execution How to Apply • Send us: Your resume • Portfolio / past work (if any) • OR your TikTok / Instagram account • Bonus: • Show us how you’ve used AI (even simple use cases)